The Three Strike Rule: “American Idol”

Scott Malchus May 19, 2008 15

So here we are at the end of another cycle of Fox’s juggernaut, American Idol. For seven seasons, the televised talent show has been the thorn in the side of every network and the scorn of “real” music fans. I’ll admit it, I watch the show. I enjoy hearing these contestants trying to make it big, and it is one of the few programs my family can watch together. Even “family” shows, these days deal with issues that are a little to mature for a six- and nine-year-old. This year, the show that gave us the likes of Kelly Clarkson, Carrie Underwood and Chris Daughtry (and cursed us with Taylor Hicks and Clay Aiken) has seen its ratings suffer a blow. Was it fallout from the recent writers’ strike that also ate away at the ratings for so many other primetime series? Or was it something else? Although American Idol will finish the year the number one-rated show, giving Fox another season win in the ratings war, I believe viewers got a stale taste in their mouths.

The show suffered from several setbacks early on, starting with the weeks of audition episodes that seemed to drag on like they would never end. We get it, hundreds of thousands of people auditioned and the poor, overpaid judges had to suffer through innumerable bad auditions. Boo hoo. Here’s something I don’t get. If only the most talented singers are supposed to get through the door to meet Randy, Paula and Simon, how come we end up seeing so many shitty vocalists? Sure, one or two might be good for a laugh, but it gets old really fast. A smart thing to do would be to pare down these audition episodes to a two-hour special and then get on with it. Another problem the show had was its bloated Wednesday night episodes that are supposed to serve notice to the person going home that week. Instead of announcing the loser in one half hour segment, we were subjected to live question-and-answer portions via the Internet. People don’t care whether Simon and Paula really hate each other, or if one of the contestants is single. We just want to hear them sing. Additionally, we had to sit through some artist pimping their new record sing a song none of us have ever heard. Fox has already announced that next year they will return to the half-hour format they used before this year. Smart move. One other step the producers should take is to give up on those dreaded theme nights. If this is a contest to choose a singer who can sing contemporary music, why are the contestants required to fumble their way through disco era, doo-wop, or (worse) Andrew Lloyd Weber Songs? Either let them choose their songs entirely on their own, or narrow the songs they can select to the past 20 years.

Still, the biggest problem with the show this season is that there was no suspense. Anyone watching the show knew pretty early on who the two finalists would be this year: 17-year-old, cherub-faced David Archuleta, and former bartender and brooding singer, David Cook. Ever since Archuleta performed John Lennon’s “Imagine,” he’s been the hands-on favorite to win this year. It didn’t matter that he didn’t know a single Beatles song or that he sometimes appeared robotic on stage. With his boyish charm and “gosh oh golly” personality, Archuleta is safe and vanilla; the perfect American Idol contestant. Cook, on the other hand, sings with conviction, has actual life experience that he can apply to his performances, and has shown actual range week after week. It seems that no matter what the genre, Cook has been able to adapt the music to fit his style and transform the material into something radio friendly with a slight edge. Cook is by far the more talented of the two.

He doesn’t stand a chance.

Young David has the tween girl vote all to himself. The girls that line the front of the stage each week scream and cry as if he were… well, as if he were a Beatle. No matter how well Cook sings, with every young girl voting for him, Archuleta should win by a landslide. But like I said, he’s been the presumptive winner since early in the season. No suspense. Speaking strictly from the viewpoint of someone who watches a lot (too much) television, without the suspense, the show’s faults shine through.

I would be quite surprised if David Cook wins on Wednesday night; it certainly would shock most of America. But I hope he doesn’t. When everything is said and done, it would be better for David Cook’s career if he did not win. Without the yolk of being the winner of American Idol around his neck, Cook may be able to record an album that suits his talent as an alt-rock singer, rather than the dreadful pop material written by a board room full of songwriters. Would I buy his CD? Probably not, but I wouldn’t mind tuning in next year when he makes the requisite season eight appearance.

  • jsd

    “yolk” is something you find in an egg.
    “yoke” is something you put around your neck to help carry heavy objects.

  • JonCummings

    Astute analysis of the Davids. I was hoping against hope last week that Syesha would somehow beat Archuleta, who hasn't given a single worthy performance in about two months.

    This season, even more than usual, the entire Idol apparatus has been insisting that we've been witnessing unprecedented talent. I don't buy it. Not a single contestant “grew as an artist” (in Paula-speak) from week to week, the way Jordin did last season. The “voters” are at least partially at fault here, for getting rid of people like Michael Johns and Carly (300 copies) Smithson early.

    Still, we don't know a single thing about Archuleta's “talent” that we didn't know in February (except maybe how he has no emotional range whatsoever). Meanwhile, Cook is a “rocker” who seems to be at his very worst when singing an actual “rock” song, as in last week's horrible “Dare to Make You Move,” and at his best when he's (vaguely) rockifying something like “Hello” or “The First Time Ever I Saw Your Face.”

    Research apparently has shown that about half the Idol audience likes the audition shows most of all–primarily because of the train wrecks. Of course, the “screening judges” send those horrible people through on purpose; they're not sending the “best” candidates through, they're sending the “most entertaining” people, good or bad.

    The ratings issues will continue; I'm pretty sure Idol's wave has simply crested, the way any reality show's audience will slowly drift away as the show does the same thing over and over again. Still, I'd rather have Idol's ratings issues than, say, NBC's.

  • http://www.septenary.blogspot.com Allen

    I found it very interesting (and possibly telling) that Chris Daughtry's announced appearance never materialized.
    You spoke to a lot of the the problems with the show this year and I won't waste too much time adding to them. The biggest two are, I believe, these:
    First off, it became very obvious through the season that the judges (specifically Jackson) were in the tank for certain contestants, especially Archuleta. That, in and of itself, doesn't destroy the program but it does erode the confidence the emerging tween viewer has in their show.
    The other issue is one that most programs either ignore or try depserately to address and fail:
    Namely the 7 year itch.
    Programming like this (or pop music) appeals to the innocent and emotional 14 year old girl. This is how we explain Titanic and the WB. The tweener only stays innocent and interested for a few years before she realizes that Donny Osmond is gay and Jim Morrison will bend her over a table and bang the shit out of her. It happens to every generation. And, in her wake are a few of her peers. At some point, however, the next grouping of tween girls are not interested in the pop ideology of her older sister. She eschews it in favor of finding her own, one that she can call her own and claim as the representative of herself.
    The little girls who screamed for Clay Aiken are 21 now. I trust they have fallen in love with their dirty rockers or brooding emo boys and that most of them have outgrown the gay boy they wish was straight.
    The fact that it's Archuleta's harmless faux-homo vs Cook's emotional and pained dirty rocker says a LOT about the quandry the show is in.
    Has it jumped the shark? Probably. It'll be back, it'll be renovated but one thing is clear, whatever cool factor it may have had (and that is far flung, at best) will be gone.
    It's not just the Mike Douglas show with special guest host John Lennon. It's the Dinah Shore show with special guests The Bay City Rollers.

  • Malchus

    Well, that's yolk on my face.

    I swear I double checked that one, too.

  • http://www.popdose.com DwDunphy

    I never liked the show (for the obvious reasons you've alluded to) and I have avoided watching it fastidiously. But there is something that you and many of the other commenters mentioned that I can't go along with: the only thing that could take Idol down is an internal scandal of Quiz Show proportions. Even if the ratings have dipped low, the show still ends up number one for the year. If you're king of the only, very tiny mountain, you're still king of the mountain.

    I also think that the show has become too much a habit for viewers, too cheap to produce and too easy a second-stringer to give up on. Fox never will. They lost their scripted shows in the strike but never lost their precious Idol. And the show had already jumped the shark with Sanjaya-gate, as people tried to manipulate the outcome by, in my view, consciously voting for the least talented participant. That bit of flack should have made a new season unthinkable, but there we are.

    But what kind of internal scandal could be big enough to make a difference? Archuleta has been through the talent show gauntlet, including winning Star Search. Cook has been regularly caught nicking rock-style arrangements from other artists and struggling MySpace bands. If you take from the little guys, who'll know the difference? In my mind, these final two are as close to “ringers” as this show has ever come, yet that's somehow acceptable (Carly Smithson certainly fit the ringers bill.) So this season was artificially flavored from the start, and this is somehow what is necessary for “good TV”?

    Screw that. Antiques Roadshow is on.

  • JonCummings

    You're a smart man, Dunphy, you bastard. You only named half the offenders this season, however–even the obviously not-that-great Kristy Lee Cook and Brook White (whose album turned up on iTunes right after she got kicked off) have previous professional credits.

    They're obviously struggling (and fudging their standards of “unsigned talent”) to come up with a critical mass of decent contestants; I'm guessing that problem's only going to get worse in years to come. Maybe when they get a couple steps higher on the ladder of “ringers,” folks will stop attaching themselves to contestants. More likely, though, we'll come across a Paula scandal of impossible-to-forgive proportions–pre-nup arrangements with a contestant to get a contract win or lose, perhaps, or Paula providing the underage, goody-two-shoes Archuleta with some of whatever she's having.

    On a brighter note, I see NBC has taken “Nashville Star” off of cable and onto the network for the summer, so at least they won't have to re-invent the wheel to play copycat. Hike up the cowboy boots…

  • http://www.popdose.com DwDunphy

    I'm keeping my fingers crossed that Randy Jackson, in some sick homage to his favorite Bon Mot, gets blackmailed with bestiality photos.

    Yes. It's a dawg joke. I've stooped THAT LOW.

  • Malchus

    It could be that 19 Management (the company that signs all of these wanna be singers) is tired of putting money into flops. Taylor Hicks-flop. Bo Bice-flop. Blake Lewis-flop. What's his face who was in that terrible movie with Clarkson-flop. Fantasia-living on some other planet (perhaps hanging out with Sly Stone).

    Personally, I have no problem with these folks doing whatever they can to achieve their dreams. That's the American way. In the case of Carly Smithson, who had real personality, it would have been a pleasure to see her win. Alas, her tattoos and Irish lilt didn't fit the American Idol image and she was constantly cut down by the judges.

  • http://www.popdose.com DwDunphy

    Look, as Winwood sang it, if you see a chance, take it. But you've got all these wannabes trying to just get picked for the show, not knowing they're next to folks who have been already living out the dream, by and large.

    Reminds me of one of my Dunphy On columns from a couple weeks ago. I kept telling Jeff, Robert and Jason it was good. It was damn good. But no. They blew up my spot for some new guy in a bad wig. Turns out it was Dave Eggers. Bastard! How the hell could I have competed?!

    All lies, but you see my point.

  • Elaine

    Interestingly (or not), this is from taylorography.com:

    The entry below dated January 5th, 2008, contains accurate information concerning the recent split with Taylor Hicks and J/Arista Records. We have found overwhelmingly since the story surfaced, that the prevailing spin in the media is Taylor Hicks was “dropped” from his contract, a notion that originated with the January 3, 2008 article, by writer Shirley Halperin, titled “Taylor Hicks, Ruben Studdard dropped from J Records?”

    Considering that the dropping scenario conveniently fit in with the prevailing sentiment that American Idol was losing viewership and clout, the press was not interested in elaborating that the split was mutual, as confirmed by both Taylor Hicks and his former record company. As a result, the majority of the subsequent media reports state as fact that Hicks was dropped, effectively convincing readers that an artist who signed a three record contract and sold 500,000 copies of his debut album in the first two weeks (without the benefit of a single or radio play), was unilaterally dumped from his deal, and somehow in the process was convinced not to initiate a breach of contract lawsuit.

    Now after this erroneous story has been repeated over and over, the “dropping” it is now taken as a fact. It's just too easy for some to paint Taylor Hicks as the poster boy of a supposedly failed American Idol system. Apparently selling an estimated 800,000 copies of a debut album worldwide without the benefit of top 40 radio play is the new definition of “failure.”

    Note on American Idol: For the record, we know the role American Idol played in bringing Taylor Hicks to the general public and the people who now make up his loyal fan base, is tremendous. This is in fact the show that made Taylor Hicks' career. But it is now all too apparent that Taylor Hicks has been virtually eliminated from sight, support, and mention from American Idol. It is widely believed the reason for this excommunication is the fact he was the first Idol winner NOT to sign with 19 Management, effectively cutting off millions in revenue from the company. Show producer Nigel Lythgoe has gone so far to state in two separate interviews that the American Public “got it wrong” by voting for him. To his credit, Taylor Hicks has not responded to these provocative claims.

  • Harry H.

    Hey Scott,

    can't say I've watched any American Idol since the first season, tho' the reality of it as a media juggernaut is hard to ignore. strikes me as sad that in '04, four times as many people voted for Idol than President.

    I also like to think about how, say, Iggy Pop would do on the show. Or Joey Ramone. Or Mick Jagger.

    Let's never confuse popularity with merit.

  • Malchus

    Hey Harry,
    Some of these singers are talented, but most are questionable. I'm not sure how far Iggy would have made it on American Idol, his rolling around in glass probably would have turned off a lot of people. Still, all three you mentioned are good singers. I've always thought that the Ramones were a 60's pop band dressed in wolf's clothing. And Mick, well, he's got the swagger and sexuality that he probably would win the damn contest.

    Alas, American Idol doesn't want an artist. They want an entertainer (and in some ways, a puppet that they can control).

  • Elaine

    Well, don't forget that people vote repeatedly for their favorite Idols instead of once each, plus it'd be interesting to know what percentages of Idol voters are under the age of 18 anyway.

  • Elaine

    Well, don't forget that people vote repeatedly for their favorite Idols instead of once each, plus it'd be interesting to know what percentages of Idol voters are under the age of 18 anyway.

  • Elaine

    Well, don't forget that people vote repeatedly for their favorite Idols instead of once each, plus it'd be interesting to know what percentages of Idol voters are under the age of 18 anyway.