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The Producers: Ted Nugent Babysits, a Meaty “Free-for-All,” and Tom Werman’s “Greatest Misses”

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The last installment prompted a number of responses having to do with a couple of bands that I and some of the readers feel should have been more successful. I thought that before we continued with a little history, I’d give Popdose readers some titles from what I consider my “Greatest Misses.” For those who would like to explore a little, these are songs I produced that I consider outstanding in one way or another, but which never really saw the light of day. By checking these out, you may even discover an obscure band whose music you really like.

Mother’s Finest (covered in installment # 7) – “Truth’ll Set You Free” and “Mickey’s Monkey

The Producers – (covered in installment # 7) — “What’s He Got,” “She Sheila,” “Life of Crime,” “Dear John,” “Back to Basics.”

brownsvillestation-airspecialmyfrontcover1Brownsville Station – “Who Do You Love” – A 1979 remake of the classic Bo Diddley tune recorded with the Record Plant Remote truck in the basement of the band’s manager’s office building in Ann Arbor, Michigan. The lead guitar, played by the late Cub Coda, is an original Sears Silvertone, and the speaker was built into the actual guitar case itself. I think this version is every bit as good as George Thorogood’s, which is now a classic rock radio staple.

Krokus – “School’s Out” – I did one Krokus LP in 1986, and I invited my daughter’s 5th grade class into the studio to sing on this classic Alice Cooper song.

Love / Hate — “Why Do You Think They Call It Dope?” This is a wonderful song from a band I discovered in a San Fernando Valley rehearsal studio and brought to Columbia Records in 1989 — more about them in a future installment.

LA Guns — “Rip & Tear.” I did one album with this band in 1989, and there will be more about them in a future installment. (more…)

The Producers: Tom Werman, Chapter Seven

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ted_nugent_-_free_for_all1When I became involved with Ted Nugent’s recording, I spent quite a bit of time in Atlanta. We were recording at The Sound Pit, a nice little studio in downtown Atlanta owned by a man named Mike Thevis, who apparently had something to do with pornography, and who also apparently spent some time in prison as a result. I never met Mr. Thevis, but I did become very friendly with the house engineer, Tony Reale. Tony was a great engineer with a very agreeable personality. Aside from engineering my early records with Ted, he also mixed the Johnny Nash hit “I Can See Clearly Now.” To a visitor like myself, Atlanta in the Seventies had the feeling of a boom town – we were told that women outnumbered men three to one, and the population was young. There was a buzz about the town, and a festive atmosphere. Anyone who grew up in the South and had a dream seemed to be drawn to Atlanta in order to realize that dream.

The Omni Hotel complex was brand new at that time, and it became my home away from home. My room overlooked the indoor ice rink, and the restaurant on the ground floor (Mimi’s) served great food and was moderately priced (as, it seemed, was everything in Atlanta). The Omni complex also housed the Omni Center, which was the largest indoor sports facility in Atlanta, and which became the largest concert hall in town, as well. When Ted headlined the Omni just after the release of our second album, Free For All, it was the first time I heard “Cat Scratch Fever.” I called my boss in New York the next morning and announced that Ted had finally written a hit single. While CBS Records was having one of its winter mini-conventions in Atlanta, Gregg Geller and I went over to see a band that had been recommended to me. They were called Mother’s Finest, and they were appearing at another major venue in town at the time, Alex Cooley’s Electric Ballroom.

I think it’s fair to say that this band, about whom we knew nothing in advance, fairly incinerated the stage. Fronted by a tiny package of dynamite named Joyce Kennedy and her husband Glenn, this was basically a black hard rock band, years before the days of Living Colour. The bass player, Wizard, went on to play bass for Stevie Nicks. He was a tall, grinning man whose physical dominance made the bass guitar appear as a toy in his giant hands. He just slapped that instrument silly. The drummer and lead guitar player were white, but in this band, the music was really dark gray – their main influence was Zeppelin, but with a very high funk quotient. (more…)

The Producers: Tom Werman, Chapter Six

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In 1977, with the release of Cheap Trick’s In Color, I felt I was beginning to feel comfortable with my job, that I had earned a measure of respect in the music community, and that I was no longer banging my head against the wall at Epic. I was pretty happy with In Color. The Cheap Trick recording experience was really a pleasure. Every day, I was delighted to return to the studio to hear more of their music and to enjoy their humor. This project saw the development of a production process that became comfortable for me, and that I continued to depend on for most of my projects:

Song Selection

The selection of songs was (I swear) a democratic process, and a consensus of band, label A&R, producer, and to some extent, management.  We’d pick about 14 tunes to record, and then when things got down to the wire and threatened to bust the budget, we’d discard the two or three least promising tracks. Frankly, as the project wore on and it became evident to all of us which were the most promising candidates for single release, I’d try to spend most of our time and money on those two or three cuts. Yes, there are band members who have claimed in print that I “refused” to do a song, or that I wouldn’t allow the band to cut a particular tune. This is sheer fantasy. The label had the last word, period. In the case of the Krokus record, we were literally assigned material to record, and the VP of Business Affairs had lyric approval on the whole album. I kid you not.

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Pre-Production

This was my least favorite part of any project. I would prefer to have entered the studio  and allowed the songs to develop naturally, but I considered it somewhat irresponsible to skip rehearsal of any sort – so I would listen to demos of the songs and make notes regarding structural and dynamic changes. We’d try them out in rehearsal; some would work and some wouldn’t. After the new arrangement was familiar enough, I’d zero in on the bass guitar / kick drum combination. Sometimes we’d change the kick-drum pattern in certain sections of the song, and do the same with the cymbals. I always told the drummer and the bass player that I thought the John McVie – Mick Fleetwood combination was about the tightest rhythm section in rock music. They felt like one big rhythm machine.

Then we’d spend some time on rhythm guitar dynamics, and leave the lead guitar and vocals completely alone until we were in the studio. Usually, pre-production lasted five days. Managers worried. A&R asked questions. I tried to assure them that this was good for the material, and that if you rehearsed the songs too much, they would become wooden. Sometimes they agreed, sometimes not. (more…)

The Producers: Tom Werman, Chapter Five

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To Popdose Readers: My apologies for not having noticed that some of you have been sending me comments on the web site. Jeff pointed out that I could see them right below the text, and I wanted to say thanks for the interesting messages. I will try to answer as many as I can individually from this point on, now that I know where to find them. I’ll also try to publish one installment per week. The past few weeks have been clean-up time here in the Berkshires, and I’ve been playing pick-up-sticks after a pretty serious winter. Next week I’ll be playing golf in the desert with a bunch of ancient record execs, managers and even a couple of musicians. After that, I’ll do my best to settle in at one installment each week. Thanks for your patience.

From my perspective inside the label, it was both fascinating and ridiculous to see the change in how I was assessed by my colleagues after Ted’s first LP went platinum in a matter of months. I’d be toiling at the label for five years, trying to sign bands, doing edits for single releases, and evaluating thousands of live performances and tape submissions. Now in a matter of weeks, it was suddenly “You’re beautiful, babe.” Traditionally, there has been so little consideration for prior accomplishments and accumulated experience in the record business that it really does come right down to “What have you done for me this week?”

I certainly hadn’t spent five years at Epic hiding or being shy, and I believe there was plenty of opportunity during that period for my colleagues to assess my musical judgment and taste; but now that I had accomplished something that improved everyone’s lot at the label, there was a rather abrupt change in the way people regarded me. One hit album made me a seasoned expert in the eyes of many in the music business – because I had both signed and co-produced this new artist. Of course, Ted’s opening slot on the Aerosmith tour and his new aggressive management by the Leber-Krebs organization certainly didn’t hurt album sales, but this was plain enough for everyone to see. Still, I had a new-found clout that was palpable. Suddenly the label was interested to know whom I would produce next.

jeff20beck71Jeff Beck was an Epic act with whom I was familiar as a result of my being the A&R liaison with our British artists, who also included Argent, the Hollies and Argent’s lead singer, Colin Blunstone. I had spent some time with Jeff at his home outside London, where he showed me his hotrod collection and we played some snooker in the game room. Since the Yardbirds, Jeff was pretty much a solo act, and when he played live, it was usually with other well-known musicians (Carmine Appice, Tim Bogert, Rod Stewart, etc.).

When he teamed up with keyboardist Jan Hammer, they decided to do a live album, and I was assigned to oversee the project. This involved recording five or six nights in several cities, and then evaluating the recorded material to determine the best performance of each song. In order to do this properly, I had to have over 50 rough mixes, and Jeff wanted to fix up quite a few of his tracks before we compared them. (more…)

The Producers: Tom Werman, Chapter Four

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[Editor's Note: Earlier this week, a large chunk of this installment was lost in one of the Internet's many tubes. We've since expanded it to its intended length, and are now re-publishing it here for your enjoyment. Don't miss the exciting conclusion of Chapter Four!]

thebotttomline-blog1In the Seventies, New York’s music scene was largely downtown in the Village area. Aside from all the traditional West Village clubs like the Village Vanguard, the Village Gate, Gerde’s Folk City and the Bitter End, two of the mainstays were the Bottom Line and Max’s Kansas City. Allan Pepper and Stanley Snadowsky opened the Bottom Line in 1974, and it quickly became an adjunct to the New York record business – the premier showcase spot for both new and veteran acts. The owners of the club worked closely with the major labels, and if you worked for one of these labels, you could walk into the Bottom Line on any given night, and you’d know enough record executives there to literally work the room for 30 minutes before showtime, meeting and greeting both your competition and your colleagues.

It wasn’t unusual to find yourself at the club as frequently as three times a week, if you had a band in town, or if you simply wanted to see a newer act that was playing there for the first time. The club made it easy and comfortable for the A&R community; I was as familiar with the dressing room as I was with the main entrance. Max’s was a different sort of place – a much smaller venue up a flight of stairs, and catering to far lesser-known acts. Peter Philbin, a friend of mine at the Columbia label, told me he wanted me to see an act with him at Max’s one night, so I met him down there, and I saw a 40-minute set by a still unsigned Bruce Springsteen and band. Peter then took me to the dressing room and introduced me. I know that John Hammond is credited with discovering Bruce, but Peter must have been only minutes behind him, as he was then and ever after Bruce’s number one booster at Columbia Records – and he wasn’t even a member of the A&R staff. He worked in publicity at the time, but he hadn’t a shadow of a doubt about Springsteen. I, on the other hand, wasn’t quite so blinded by the light; I enjoyed the show, and I do remember enjoying my brief chat with Bruce, but I had some difficulty in understanding Peter’s runaway enthusiasm over this artist. I trusted his musical judgment, though, and I knew Columbia would be solidly supportive of Bruce Springsteen. (more…)

The Producers: Tom Werman, Chapter Three

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The office I was given at Epic was located between the offices of Barry Kornfeld and Sandy Linzer, who were both A&R men and producers, as well. Both had been there for some time, and were at least five years older than I. Barry seemed partial to folk music, and had longish hair and a curly beard. He was soft-spoken, helpful and easygoing. I’m honestly not sure what he did at Epic, but I know he was involved with Tom & Harry Chapin early in their singing careers, and he was related to Artie Kornfeld , a successful producer/songwriter in the ’60s, and one of Woodstock’s originators. On the other side of me was Sandy Linzer, a pleasant, clean-cut guy from New Jersey who was a great songwriter, and had written some big hits for Frankie Valli and the Four Seasons, including “Let’s Hang On.” Sandy was involved with a few artists while I was there, and just before he and Barry left Epic, he cut the original track to “Brandy” by Looking Glass, but the band felt it was a little too pop and wound up re-recording it with another producer. Sandy was managed by a casually dressed young guy with a great sense of humor, who would stop in my office after his frequent meetings with Sandy, and greet me with “Werman, what’s up?” He would sit down and we’d chat about the music business for a few minutes. I always enjoyed these impromptu meetings with the young Tommy Mottola.

After Barry and Sandy were let go, I was the senior A&R man at the label, reporting to Don Ellis. Don was the first A&R head to be named a Vice President (instead of “director”), probably in part to accommodate his pay grade. This was a good development for all of us, because I could now be promoted from “assistant” to “director.” Corporations like CBS had pretty strict pay grades, and your title needed to be on a par with your salary. I always found it a little amusing to find myself in an LA recording studio in 1980 in shorts and a tee shirt, knowing that I held the title of “Senior Vice President / Executive Producer.” By then, I was valuable enough to the label to be making a salary of nearly $200,000 a year, so in order to fit into one of CBS’s corporate pay slots, I had to have an important – sounding title. I always enjoyed handing out my business card, because it made me sound like a major corporate dude, while I was actually just a young guy who really liked rock & roll and was having a tremendous time making records.

But back in the first half of the ’70s, things were getting a little frustrating for me at Epic Records. After the REO signing, I had found and attempted to sign three different acts, each of whom was rejected by my boss for different reasons; these three acts went on to become three of the biggest-selling acts in the history of rock & roll. The frustration I suffered when I witnessed the eventual success of these bands was hard to bear. If I hadn’t respected and liked Don Ellis as much as I did, I probably would have held him directly responsible, but the fact was that not only was Don unenthusiastic about these bands, but I lacked the confidence and determination to argue their cases before his court of musical taste and insist we sign them. I should have. I discovered each of these acts well before anyone else in the A&R community was aware of them, but I folded in the face of doubt and opposition. Later in my career, I heard about people like Mike Appel, Springsteen’s first manager, who apparently had mortgaged his house to support Bruce’s career. This is confidence in an artist; and while I thought very highly of these acts I had seen, I didn’t enjoy the position of power in the company that would enable or entitle me to argue forcefully in their favor. (more…)

The Producers: Tom Werman, Chapter Two

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epic_records_logoEpic Records was located on the 13th floor of the imposing Eero Saarinen-designed CBS Building, dubbed “Black Rock” due to its black granite exterior. The interior was furnished with fine tables and chairs designed by Mies van der Rohe, and many of those same tables and chairs could be found at the Museum of Modern Art, just down the block on 53rd Street. During that time, one could find himself in the elevator with John Hammond, Goddard Lieberson, Clive Davis, or even William Paley, the president of CBS. I had an office at Epic in New York from 1970 to 1978, when I moved to Los Angeles. During that time, our annual record sales grew from roughly $12 million to $250 million, but strangely, the number of offices never increased — we actually occupied very little space for the powerhouse we had become. The entire national Epic Records staff occupied 15 offices. We had one conference room. Epic shared creative services with the Columbia label, which was located on the 10th and 11th floors, and occupied all of both floors.

The corporation had a decorating code for offices, and supplied its own artwork for employees to display. Independently chosen artwork was frowned upon — except on the creative floors. Things were so relaxed in the ’70s that for a couple of years I had a large framed poster on my office wall which read, in perfect Coca-Cola lettering, “Enjoy Cocaine.” After Clive was dismissed later that decade, I thought it wise to retire that particular piece.

The A&R offices were extremely colorful, and generally reflected the taste and personality of the inhabitant. They were equipped with standard CBS office furniture, but there were two things that distinguished our offices from all others in the building — a powerful stereo system with both reel-to-reel and cassette tape decks, and upright pianos. The pianos were a holdover from the earliest days of A&R, when songwriters used to come in and pitch their tunes to the early A&R men (like Mitch Miller, who had been head of A&R at Columbia Records) by actually sitting down at the piano and performing. Later in the decade, Jim Steinman would play piano while Meatloaf sang and fairly blew down the walls, auditioning live in my office (more about this in the next installment).

When I arrived early on a Monday morning for my first day of work I encountered the future head of A&R, whose name was Don Ellis, occupying the first office by the secretarial bay. He called me in and we had a nice chat. At that time, Don was director of marketing at Epic, but would soon succeed my first boss, Larry Cohn, director of A&R when I started. Larry was a friendly, easy-going blues fanatic who played guitar and wore jeans and cowboy boots to work. He was a prince of a guy. He didn’t, however, care much for the bureaucracy and structure of a large company — even a record company. He and Clive had frequent creative disagreements, and I always felt that Larry really wanted to create a boutique jazz and blues label — not exactly a formula for massive album sales. At that time, he was content to leave the rock and roll to me. When I started at the label in 1970, its biggest acts were Jeff Beck, the Dave Clark Five, Bobby Vinton and Sly & The Family Stone. (more…)

The Producers: Tom Werman, Chapter One

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(Editor’s Note: Since Popdose’s earliest days, we’ve been blessed with some of the smartest and most music-savvy readers on the Web — and so, when we unexpectedly made the acquaintance of producer Tom Werman last fall, we knew we were looking at a unique opportunity for a series. This post marks the start of an ongoing, occasional look back at the time spent behind the boards by some of our favorite producers — beginning, fittingly enough, with the first chapter in Mr. Werman’s career in music. Look for more of these stories in the months to come, from a variety of names — and enjoy!)

This is the first of an unknown, unscheduled number of installments.

Jeff invited me to write something, so I have decided to write a number of brief chapters in preparation for a more detailed book on the same subject — my career in the record biz during the height of the industry. For those of you interested in discovering why there is no more record biz to speak of, I suggest a good book called Appetite for Self-Destruction, about the implosion of the record industry in the digital age. Meanwhile, we will be talking about the good old days, when record sales grew every year, expense accounts were fat, and a growing number of labels were constantly hiring new people to find the next big thing.

Fresh out of Columbia Business School with an MBA in 1969, I turned down a $12,000 a year job offer (a very nice salary then) from Procter & Gamble in Cincinnati, and instead accepted an offer from Grey Advertising in New York to work in the account group on Procter & Gamble products. An offer from Procter was reserved for the very best of graduate business students (which I was not), so my classmates considered me daft for rejecting it. I, on the other hand, was attracted to the hip world of advertising, and really wanted to stay in New York. I commuted from the upper west side, where as a newlywed I had scored a penthouse on the roof of a building at the corner of 98th and Riverside, overlooking the Hudson, for $180 a month.

During the year I worked at Grey, I discovered that working for Procter was as good as working at Procter, and I gradually grew less and less comfortable with my task of helping to formulate and execute marketing plans for Gain Detergent in its launch year, and then for Jif Peanut Butter. It was dull work. True, there were some interesting folks at the agency, and I befriended a couple of them, but after half a year or so when the novelty wore off, I was beginning to wake up each morning with a cloud of apprehension and depression over my head.

As the new guy, I had an interior office with no windows. All the offices on our half of the floor – the Procter & Gamble account group, which served seven Procter brands – were painted white, with little decoration. It was a no-nonsense vibe, far from what it was down on the hipper, more creative floors that housed the copywriters. One weekend I decided I would paint my little office pastel blue and pastel yellow – quite conservative, really — but for some reason I never bothered to ask permission from anyone. On Monday morning, the group head came in, passed my office, did a double-take, and came back to take a closer look. “Very nice,” he commented, returning to his spacious corner office down the hall.

The following Monday when I arrived at work, my office sported a clean fresh coat of flat white paint. Not a thing was out of place. It was as if I had actually stepped over the line into the Twilight Zone for a few seconds. At that point, I knew I had to get out of there and find more satisfying work. (more…)

A Note From Producer Tom Werman

[Note: Back in April, as part of Matthew Bolin's ongoing series, When Good Albums Happen to Bad People, Popdose ran a post that focused on Mötley Crüe's Girls, Girls, Girls. In this post, a number of disparaging remarks were made regarding the album's producer, Tom Werman -- comments that Mr. Werman was understandably unhappy to read when he discovered it.

When he contacted me to express his displeasure with some key elements of what had been published, I asked him if he'd be interested in writing a rebuttal, to be posted here in its entirety, and he agreed; I also pitched him an idea for a series in which he'd regale you with stories of his years behind the boards for a number of multiplatinum acts, which he says he's considering. I imagine the more comments he gets here, the more likely he'll be to join our little family, so if you're interested in hearing more from him, please chime in.

Finally, while Mr. Werman and I do disagree in a couple of areas, his point about Popdose contacting him for comment regarding the initial point is a great one -- and it's something we will be doing as we move forward into our second year and beyond. Now, without further ado, we'll yield the floor to Tom Werman. --Jeff Giles]

It’s easy to find me. Just Google me and you’ll find the website for my Bed & Breakfast. I still get letters and emails from enthusiastic musicians and music fans. One must assume, then, that Matthew Bolin specifically chose to avoid speaking with me before he wrote his April ’08 piece on the impending “new resurgence” of Motley Crue, which I have only recently discovered.

Quite a number of things have been written about me over the years – almost all accurate, almost all positive. So I was fairly puzzled by Mr. Bolin’s post, in which he not only calls me an “infamous a-hole,” but reports that I have cheated on my wife. Mr. Bolin credits no sources. When I referred Popdose editor Jeff Giles to this allegation, he replied that Mr. Bolin was simply “connecting the dots,” referring to my response to Nikki Sixx on Blabbermouth.net. I guess editorial standards have loosened somewhat, since declaring on the internet that someone you have never spoken with has cheated on his wife seems as though it would require some sort of substantiation. Apparently not. (more…)