Pop Politico: “Action/Reaction”
Monday, March 17th, 2008 by Ted Asregadoo
As presidential campaigns become longer, the media’s appetite grows for comments by anyone who has a connection — no matter how close or remote — to candidates who are in the running for the highest office in the land. Extreme views are important for 24 hour cable news, the Internet, or political talk shows who need this stuff to stay in business. When people say or do things that have a “jaw-dropping” effect, it’s like a gift from the gods for media outlets trying to keep their advertisers happy by capturing a good share of the audience. It also means they have programming fodder for a minimum of 24 hours. If it’s a good sex scandal (see Bill Clinton or Eliot Spitzer) all the better! It means people will be tuning in with mixture of outrage, curiosity, and titillation. For lack of a better term, let’s call the Pavlovian behavior to these stories “The Tune In Factor,” or TIF. When you have a story with a high TIF, it may be a boon for TV/radio ratings, hits to a website, or newspaper sales, but it can quickly frame a political campaign in ways that the candidates don’t expect. If the story is to the candidate’s favor, they try and get the most mileage out of the story. But if it’s not, then they quickly rush to nullify the story’s negative effect. Sometimes, however, one can just sit back and collect political chits from a story that has no direct connection to a campaign.
This week’s TIF examples center on two hot button issues: 1. Race politics. 2. Sexuality — or more specifically, homosexuality. In the U.S., we love our right to free speech — until someone says something that we disagree with. That’s when our friends in the media jump in an exploit the level of disagreement in culture. Case in point: Barack Obama. Hillary’s camp has been rightfully slamming the media for their love affair with Obama. SNL did a skit on said love affair and suddenly stories on an indicted businessman giving Obama money surfaced (yet again). More importantly, there’s Obama’s pastor saying things in church about Hillary, about race, about 9/11, about the incarceration of blacks, about a lot of things that, because he’s Obama’s pastor, Obama must address. (more…)




It seems every four years Ralph Nader surfaces as a presidential candidate to remind progressives, and even some libertarians, why our system of government is rigged, why we’re getting screwed, and why we should vote for him. There’s nothing wrong with Nader running as a presidential candidate. I’m not one of those who gets all frothy at the mouth and screams “Spoiler! You’re responsible for George W. Bush in 2000! You’re an ego-head who just loves the limelight and doing what you can to destroy the Democratic party!” I don’t resent Ralph for wanting to become President on a far left agenda. In fact, I’m in agreement with him on many issues. And when he talks about democratizing the election process by giving people more choices in terms of candidates, I can only say “You go, Ralph!”

For all intents and purposes, Bill and Hillary Clinton should be my candidates. On the political spectrum I consider myself center-left, and the Clintons have been center-left politicians since, well, they became politicians. You can call it centrist, or “Blue Dog,” or what have you, but they are political dealmakers in a system designed for compromise. However, the system seems to work well when those who are forced to compromise also have a set of core values that are different from the opposition. The whole notion of compromise might be a foreign thought to our ears after enduring the reign of W. and his contingent of “no compromise” congressmen and women; however, during Bill Clinton’s tenure as President, he frustrated the hell out of many Democrats by making whatever deal he could to insure that he would survive politically — even if that meant walking and talking like a Republican.
Upon leaving office in 2000, Bill Clinton was keen on having a national conversation on race in America. He eventually did in 2004, but because he was a former president involved in this conversation and not a current president, it had very little effect on the political culture writ large. Neither of the two presidential candidates in 2004 even spoke about race in the narrative we’re used to (i.e., black and white), and with the current news of the
Presidential campaigns, like marketing campaigns, have to have a sellable theme. Something that sounds snappy and connects with voters/consumers so they will act (i.e., vote for a candidate or buy a certain product). Whether it was Ronald Reagan’s 
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