
A Note on This Week’s Column: I’ve been sidelined by the Dreaded Deadline Doom this week, so there’s no new column, strictly speaking. But as a special treat — all right, to fill the gap in the schedule — I’m presenting here, for the first time, the very first How Bad Can It Be? ever written.
Jeff Giles first approached me about doing a column about a year ago — November 2008. We kicked around some concepts, knocking the premise into shape. To help me get a grip on it, I wrote a bunch of sample columns, including this one, about the then-current season of NBC’s The Biggest Loser. The start date for the column was eventually pushed back to January 2009, leaving this piece basically unpublishable — hopelessly past its sell-by date. And so it has sat on my hard drive until now. Hope you enjoy this peek behind the curtain — the Secret Origin of HBCIB?, if you will.
As this was to have been the inaugural column, it begins with a statement of purpose — one I find worth revisiting now and then…
![]()
I will not cop to charges of snobbery; I find my pop-culture thrills wherever I can. I freely admit, though, that I’m selective. Any consumer of media has to be, I think. There are only so many hours in a day, and so much to fill them with. It’s not so much that I’m actively avoiding anything; it’s just that there’s so much good stuff out there that I’ve not yet experienced — Infinite Jest, “Trout Mask Replica,” Kurosawa’s Rashomon — that I’ve got to be choosy with the little time I have above ground. And because I write about media from the perspective of an enthusiast, rather than a critic, I’m not obliged to watch or read and listen to anything in which I would otherwise have no interest.
In practice, that means gravitating towards a comfort zone. It’s a big zone, as these things go — I’m a pretty well-rounded guy — but in the great spectrum of mass media, it’s a relatively narrow bandwidth. Now, I can and do often enjoy myself when I venture out of that zone; but I always do so with mingled feelings of hope and dread. Part of me wonders, “Am I going to hate myself for watching this? Will I wish I could have this hour back?” And another part of me thinks, “Hey, you never know. This could be a keeper. And really, after all — how bad can it be?”
This column aims to answer that question. (more…)


If vampires, mysteries and romance are your thing, you can do much worse than 
The Life and Times of Vivienne Vyle
New Tricks: Season One (2009, BBC)
Life on Mars: The Complete Series (2009, ABC Studios/Buena Vista)
Castle: The Complete First Season (2009, ABC Studios/Buena Vista)