Greatest Un-Hits: The Monkees’ “Every Step of the Way” (1987)

Brian Boone July 13, 2011 11

MTV started airing 20-year-old reruns of The Monkees in 1986, a perfect fit for the fledgling network—quick cuts, youth culture, wild and crazy attitude—such were the things MTV aimed to stand for. It was still something of a surprise though that a show very, very much a product of its time would become a massive hit in the 1980s. With all sins of prefabrication forgotten in favor of appreciation of classic, well-made pop, this led to a full-on Monkees reunion. None had had a particularly successful solo career and none had been in the public eye a whole lot since the Monkees fizzled out in the early ’70s, excerpt for Mike Nesmith, of course, heir to the Liquid Paper fortune and producer of the TV music video show Pop Clips, a direct inspiration for MTV. But he wasn’t involved in the reunion anyway. And with that reunion came a nationwide tour, and with that came a greatest hits album with a handful of newly recorded songs featuring 3/4ths of the original Monkees (Davy Jones, Mickey Dolenz, Peter Tork). All of the music in the ’80s sounded and/or was prefab anyway, so really, the Monkees revival was well-timed.

The single off the hits compilation, Then & Now…The Best of the Monkees was the self-referential, Dolenz-sung “That Was Then, This Is Now,” a top 20 hit. Such was the success of that song that led to a full-length new Monkees album in 1987 called Pool It. Despite the Monkees being the coolest thing going in 1986, the Monkees began to look like the aging, trying too hard Boomers that they were in 1987 and the two singles off of Pool It failed. “Heart and Soul” hit #87, while “Every Step of the Way” missed the pop chart completely. It probably didn’t help that due to the band missing an MTV-sponsored gig due to a communications snafu, the network abruptly stopped airing reruns of The Monkees earlier that year, denying the band the exposure it so desperately had lacked.

The Monkees – Every Step Of The Way

This is to say nothing of the cash-in attempt of The New Monkees, a syndicated revival/remake of the old show with a new band that sounded like a poor man’s Level 42. As such, that project produced one album and no memorable music or chart hits whatsoever.

  • http://www.facebook.com/JohnCHughes John Hughes
  • http://www.popdose.com DwDunphy

    I used to see you on the OV-ah-nieuw…

    YUCK.

  • David_E

    “… quick cuts, youth culture, wild and crazy attitude—such were the things MTV aimed to stand for. It was still something of a surprise though that a show very, very much a product of its time would become a massive hit in the 1980s. With all sins of prefabrication forgotten in favor of appreciation of classic, well-made pop …”

    Umm, was I the only one who regarded the show in 86, even at the tender age of 16, not with the reverence of the above paragraph but with all the dripping irony and campy snark afforded a teen in the Letterman era?

  • Armenite

    A pretty good song when Ian Hunter wrote it.

  • Brian Boone

    Any video can and should be improved with broomstick guitars and garbage can drums.

  • George Michael Dolenz

    I think another factor in the fizzle was Rhino re-released Daydream Believer as the follow ”That was Then…..” if memory serves me correct. Bad move for all involved.

  • http://www.facebook.com/profile.php?id=170500358 Allison Johnelle Boron

    …Lest we forget the video for “That Was Then, This Is Now,” where the Threekees escape from their cryogenic freezing capsules looking slightly less than cryogenically frozen.

    (PS – Pool It! is actually not a bad album for what it is..)

  • John Hughes

    Arista, not Rhino, and that release was at Davy’s insistence, since he wasn’t on the comeback single.

  • http://www.facebook.com/profile.php?id=586534655 Will Harris

    To this day, I remain depressed that the Monkees didn’t troll around looking for artists to write them some tunes that would live up to the reputation of their ’60s heyday. Imagine what a great album they could’ve had on their hands if, rather than trying so desperately to sound relevant, they’d just played to their strengths instead: interpreting great pop songs.

  • Anonymous

    I still stand by the New Monkees’ “What I Want”. Rather closely at that.

  • Anonymous

    Was the remix also his idea? It’s not horrible, but wasn’t really necessary either.