Lost in the ’80s: Duran Duran, “My Own Way”

John C. Hughes June 10, 2008 15

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Duran DuranI know what you’re thinking … how can a Duran Duran song possibly be considered Lost in the ’80s? How about when the band itself basically dislikes the single so much they haven’t played it live in more than 20 years and didn’t even put it on any of their compilations? Don’t believe me? Take it away, John Taylor:

The only song from Rio you don’t play is My Own Way. Why not?

JT:
Hmm. Not a favourite. We were doing it in a medley with Some Like it Hot for a while. Not a favourite.

Released between their self-titled debut and their big breakthrough, Rio, “My Own Way (Single Version)” (download) was meant to keep the momentum going on the charts while the band prepared their follow-up. With its hyper beat and sweeping disco strings, the single was slight, but pleasant, and served as the link between the group’s New Romantic beginnings and new, Roxy Music-meets-teen pop image.

The internal dissatisfaction with “My Own Way” must have been nearly instantaneous, since the band featured a rerecorded version (download) on Rio when it was released less than a year later. Slowed down to a more danceable funk beat with some changes in the arrangement and lyrics, the new version reflected the cosmopolitan, sophisticated gloss of the re-invented Duran. Still wasn’t enough to sway the band, though, since “My Own Way” didn’t make the cut on either the Decade compilation or Greatest (but “Serious” did?!). To add insult to injury, even the fun video, an important artifact in the evolution of the group, has been left off every DVD and video compilation since the original Duran Duran video LP in 1983.

Too bad, because the song was always a big favorite of mine (the Rio version, at least). But to this day, I still wonder — just where the hell is “45, between 6th and Broadway?”

“My Own Way” did not chart.

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  • k

    wouldn't “45, between Broadway and 6th” be about right here:

    http://maps.google.com/maps?q=manhattan%20map&s

  • k
  • JohnHughes

    Ah! You can tell I'm so west coast.

  • JohnHughes

    Ah! But where is “7-Up, between 6th & Broadway?”

  • http://avarana.blogspot.com MarlboroTestMonkey7

    orrible

  • Pete

    The “Rio” version has always been one of my favorite tracks from that album…I found it odd they never did it live, especially in NYC. Thanks for explaining why.

    And I always thought perhaps there was a recording studio on “45, between 6th & Broadway”, which is why he was singing about it. That doesn't explain the 7-Up bit though.

  • http://www.bullz-eye.com DavidMedsker

    I have to say I'm with JT on this one. My least favorite song on Rio, though that's not to say I dislike it. It's just, well, not a favorite.

    You Duran fans are going to want to check out tomorrow's White Label Wednesday, where I tackle John's solo effort…

  • Neil

    “My Own Way” did chart! It got to number 14.

  • JohnHughes

    Not in America.

  • JohnHughes

    Not in America.

  • Andy Stidwill

    It spent a long time in the British charts – it came into the charts in November 1981 and was still there in February 1982.

  • Andy Stidwill

    It spent a long time in the British charts – it came into the charts in November 1981 and was still there in February 1982.

  • http://www.martinkelley.com Martin Kelley

    I really shouldn't admit this but back in the day I found myself with an hour to kill in midtown Manhattan. Couldn't find any clues on that block. No 7-Up signs to be seen.

  • A_C

    The Peppermint Lounge was on 45 between 6th & Broadway. Simon was asked about it during a radio interview back in the day.

  • A_C

    The Peppermint Lounge was on 45 between 6th & Broadway. Simon was asked about it during a radio interview back in the day.