Lost in the ’80s: The Flirts

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The FlirtsA studio creation of constantly rotating blonds, brunettes and redheads, the Flirts were the brainchild of Bobby O., a songwriter/producer with a notorious reputation for “borrowing” other people’s riffs and hooks and “rewriting” them as his own. One of his more infamous swipes was reworking New Order’s “Blue Monday” into Divine’s “Love Reaction.” Play them back to back someday and be amazed that Mr. Orlando never got sued.

One of Bobby’s more successful projects, the Flirts are probably best remembered for their early MTV video hit, “Jukebox,” (download) which got played nearly every hour on the hour back in the day. An insanely catchy New Wave piece of fluff, the video was classic, full of off the shoulder sweaters, moussed-up coiffures and bewildered stares from pedestrians as the Flirts strutted down the street for the camera.

Another single from the same album, 10¢ A Dance, “Passion” (download), was more indicative of the Flirts’ sound than the atypically New Wave “Jukebox.” “Passion” also became a huge dance club hit, almost as ubiquitous in clubs as, say, “Blue Monday.”

“Passion” was such a big dance hit that it inspired a British duo named Neil Tennant and Chris Lowe, aka Pet Shop Boys, to seek out Bobby O. to produce the original version of their first single, “West End Girls.”

“Passion” peaked at #21 on the Billboard Club Play Singles Chart in 1982.

Get Flirts music at Amazon or on The Flirts

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  • Confuzzled
    What I always loved about the Flirts was how blatantly Bobby O. aped popular charttoppers of the day to get sound-alike songs he hoped would hit similarly big. "Jukebox" is essential a rewrite of "Our Lips Are Sealed," just as "Helpless (You Took My Love)" is a photocopy of Laura Branigan's "Self Control." Similarly, there's the "Like A Virgin" knock-off of The Flirts' "New Toy," and the Janet Jackson "Nasty" sound-alike of "(All You Ever Think About Is) Sex". I love the group for the enthusiasm they put into being the musical equivalent of the Rolex imitation you buy from the shady guy on the street corner.
  • fudgester
    It's a testiment to the effect of image on perception that it wasn't until I was in my mid twenties that I noticed how much New Order and Pet Shop Boys sounded like eachother. Because new order were frowny and cool and Pet Shop Boys were ironic and pop.
  • How many classics have started with the line "So I saw him at the pizza place..."?

    Dang, if I had a nickel for every time!!
  • Ray
    Definitely one of my faves from "back in the day" MTV. The three girls in the original lineup were babes and you gotta love them dumping the pizza in the guy's lap at the end of the video! Still have the vinyl LP somewhere, and a great forgotten cut was "Surf's Up" (the instrumental version of their song "On The Beach")... totally berserk and way cool 80s surf instrumental. Way to go, Bobby O!
  • :::theroux
    "...the treacherous end" That needs to be brung back. Even if it was never really in. The next time you hear a friend talking about how so-n-so played so-n-so dirty, "oh snap! the treacherous end!"
  • JohnHughes
    Totally, and it must be said in that deep, super-butch tranny voice like in the song.
  • Trinere
    no "Danger"?
  • Raymond
    I am looking for the song "Impulse" from the Flirts. I think it's on their Heartbreak U.S.A. album. Thanks for any help.
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