Last week, the Federal Trade Commission announced it would fine bloggers as much as $11,000 for violating its guides to the use of testimonials in advertising. The rules are designed to ensure that customers have a fair basis for buying a product. The basic rules are that if someone is compensated, that should be made clear; if a celebrity endorses a product, he or she should actually use it. Most of us didn’t want to know about Bob Dole‘s Viagra prescription or Lita Ford’s favorite ball gag (NSFW), but at least we know they are telling the truth about their preferences. The full details are on the FTC Web site in all their bureaucratic glory.
This creates some sticky problems for people blogging about books, movies, and music. You know, folks like us here at Popdose and our readers, at least some of whom are artists looking to get attention for their work. I can’t speak for everyone involved with Popdose, as that is a job for Jeff Giles. But, yes, we receive books, MP3s, DVDs, and bottles of tequila to review. We also write reviews about things that we bought with our money. I write book reviews for Barron’s, and those books are usually sent to me through my editor. Sometimes, though, he has misplaced the book or can’t remember if the publicist sent him a copy, and he doesn’t want to ask the publicist to send out a new one, so I go to the bookstore and buy it.
Like most reviewers, I quickly end up with more free books than I can possibly read. I usually end up dropping these books off at random places through Bookcrossing or donating them to the thrift shop. Some reviewers sell their excess copies to used bookstores or online, turning them into cash that way, although I have heard tell of writers who use something close to their real name on Amazon being shunned by authors who feel cheated out of royalties. (more…)


The debate about health care reform has more irony than a vintage issue of Might magazine. To start, notice how no one is talking about dismantling or privatizing Medicare? That’s because Medicare is way too popular to mess with.

