Three weeks ago the New York Times reported that Mattel is producing Ken and Barbie dolls based on four characters from the hit TV series Mad Men to promote the show’s fourth season, which starts on the AMC cable network in July. And at the American International Toy Fair in February, Mattel introduced Barbie’s 125th and 126th job titles to date, as voted on by consumers: computer engineer and TV anchor.
The latter career was chosen by girls, while it’s safe to assume that the winner of the “popular vote” was due in no small part to all those thirtysomething male toy collectors who dream that a gal like Barbie is just one interview away from joining their company’s IT department. That is, if those men still have jobs — the Bureau of Labor Statistics reported in January that one in five American men is unemployed. So even though Barbie won’t be turning heads at the unemployment office anytime soon, what’s the job market like for some of America’s other favorite toys?