All posts tagged: Ford f150

Consumerism: Industrial Movies and the Ford Rouge Tour

Troy McClure made the industrial film a legend. In his brief life, Troy narrated such films as “Lead Paint: Delicious but Deadly” and “Meat and You: Partners in Freedom”. He also did the more tourist-friendly “Welcome to Springfield Airport” and the introductory video to the “Ah! Fudge” chocolate factory. McClure’s work resonates with us because, well, it’s so typical of the genre. Ford Motor’s River Rouge Assembly Plant is open to the public, which is pretty cool. It also has not one, but two, industrial films The Rouge was the centerpiece of Ford’s emphasis on seamless integration. Here, the ore, coal, and other raw materials would arrive via ship, and then be turned into steel, parts, and finally cars. The facility has changed a lot over the years. It now houses the assembly line for the Ford F150 truck, the company’s best-selling model, and employs about 6,000 people – down from peak employment of 100,000.