Political Culture: Redefining “Bread and Circuses”
Thursday, November 13th, 2008 by Jon Cummings
The other day my Popdose colleague Ted Asredagoo posed the question of how President-Elect Obama — once he is wrapped up in the business of actually, you know, governing — will manage to carry forward the inspirational themes that enlivened his campaign. There’s no doubt that he created an enormous movement toward renewed activism, both in governing and in citizenship – and that he did so mostly through the power of lofty speeches and iconic imagery. Ted closed his essay with an entreaty to Obama: that “as the presidential bubble forms around him and his day-to-day is taken up with the prose of meeting after meeting, as President he must take great care not to forget his poet’s heart displayed on the campaign.”
I couldn’t agree more with that analysis, but I would take it a step further: Obama must also take great care to ensure that we don’t forget his poet’s heart. Americans face tough times over the next few years, despite our newfound optimism in the wake of Obama’s election; chances are pretty good that, no matter what new policies he implements after his inauguration, our downward economic spiral will continue well into his term. Chances are excellent, meanwhile, that as Obama chooses his battles and launches his new initiatives, critics on the left will ask why he’s not doing even more, while critics on the right will simply dismiss everything he’s doing as pointless and misguided (if not Socialist and anti-American).
That’s their job. In times like these, however, Obama’s job must not be simply to sit behind his desk and make the decisions that (hopefully) will steer us out of this mess over a period of years. He must remember that he is his own best salesman, and that many millions of us supported him precisely because of his ability to inspire … to bring out the best and most hopeful in himself and in us. The rockiest moments of his campaign came at precisely those times when he was momentarily cowed by his opponents’ criticism of his lofty rhetoric and huge crowds: in early March, when Hillary Clinton decided to take Saturday Night Live seriously, and in August, when John McCain responded to Obama’s Berlin speech with the “Celebrity” ads.
The phrase “bread and circuses” traditionally has a negative connotation. Coined by the Roman poet Juvenal, it suggests that the masses will ignore their long-term needs and their highest aspirations in favor of any politician who can provide immediate gratification. Hillary’s “just words” argument and McCain’s “celebrity” dismissals attempted to convince us that “bread and circuses” were all Obama was offering in response to the challenges we face; remember all the news articles from last winter fretting about the rise of an “Obama cult”? (more…)




Ted: I gotta say, he looks like a Vulcan … who’s also a motivational speaker (if that’s possible). (Pause) He is a Vulcan! His speech is called “The Race for the Future,” and we all know that in the future Zefram Cochrane develops the first Warp engine and the Vulcans are there after the first launch. I think Mark has been sent back in time by the Vulcans to push humanity toward the Star Trek future.
Jon: Well, I dunno … Warner’s got rounded ears. It’s been a looooong time since I could make a Star Trek reference, so I’m just gonna stick with “space alien.” You can get as specific as you like. I still think Warner will be president in 2016. Did you see those daughters of his? They look like future first-daughter material.
With gracious assists from the national media and Obama himself, Hillary has raised two key questions about Obama that voters weren’t asking themselves as they fawned over his January speeches: Who is this guy? and Can we trust him? Implicit in these questions is the assumption that voters already know everything they need to know about Hillary, and have already decided whether they trust her or not. (In this she is, however unintentionally, parroting George Bush’s 2004 line, “You may not always agree with me, but at least you know where I stand.”) She has effectively re-positioned Obama as The Unknown Quantity – or, as the survivors of Oceanic 815 would put it, as The Other.

I knew I wasn’t voting Republican, that much was certain. No offense to our Republican readers, but eight years is enough. I am not better off than I was in 2000. John McCain is too busy being a war tactician. Mitt Romney personifies meet the new boss, same as the old boss. Rudolph Giuliani marginalized himself way too early as the 9/11 Mayor, insinuating a vote against him was a vote for American girls in burqas, American boys conscripted into jihad and death to the rest. Ron Paul presented some very good ideas and a visionary sense of Constitution-first governance… meaning he hadn’t a snowman’s Sunday in hell. Call that glib, but thus far he has been the poster child for un-electability.
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