Dw. Dunphy: Simply inescapable. It’s a big old, synth-laden AOR kind of rocker that does what it has to do. I can’t say that I either like or hate the song — it just is. It’s just a shame that for all the music Palmer made in his life, he’ll be remembered primarily for this and “Addicted To Love.”

Will Harris: I can’t believe we live in a world where Heavy Nova is currently unavailable on iTunes, but such is the case. This song suffered a major blow to its credibility upon its initial release because of its association with a Pepsi commercial, but it’s aged really well, I think. I have a suspicion that some of the women in the video still consider this video to be the highlight of their career, however, and that makes me a little sad.

Zack Dennis: I think it’s pretty amusing that only the models in the back row are allowed to dance. The frantic efforts of the girls in black dresses just simply draw attention to the sense that everything in both the video and the song itself really feel like they’ve been phoned in. With the recycled chords and styles, this song basically feels like “Addicted to Love,” except it comes with a new hat!

David Lifton: Ah, the old industry standby, the follow-up single that sounds like the first hit, but piles it on a little bit more. It’s usually a big commercial success, but as Wayne’s World 2 and the New Testament prove, the sequel is rarely as good as the original.

David Medsker: Quoth the poet laureates the Pussycat Dolls, be careful what you wish for ‘coz you just might get it. Palmer was making the last album in his deal with Island, and needed a hit. Boom, “Addicted to Love,” which he parlayed into a fat contract with EMI. What did EMI want from Palmer? Another “Addicted to Love.” And there you are. Wasn’t terribly fond of it at the time, but as Will said, the song’s held up rather well. (more…)