All posts tagged: Instagram

Doritos-Bold-Stage

SXSW: Now Comes The Craziness – and the Commercials

Although the big South by Southwest (SXSW) music festival starts today (Tuesday), we won’t have sneakers on the ground in Austin, Texas, until Wednesday. That’s okay – we won’t miss much. Truth is, even if you don’t make it to Austin at all this week (and that’s probably a good thing, because Austin is kind of at capacity) you probably won’t miss much either, because some very big companies have stepped up to help you keep abreast of all the cool stuff happening at SXSW. For example, one of the most noticeable landmarks in downtown Austin last year was a 62-foot-tall stage rigged up to look like a really huge Doritos vending machine. It’s back this year, and in addition to helping hawk all sorts of Frito Lay products, the stage will also host some cool music. On Thursday (March 14), the Doritos #Boldstage will host a special concert by LL Cool J, Public Enemy, Ice Cube and Doug E. Fresh. But the lineup is the only thing that’s old school: fans can interact with …