Posts Tagged ‘negative campaigning’

Political Culture: The Final Days

Doesn’t it seem like just a decade since the protagonists of our current national melodrama began taking the stage? John McCain announced his candidacy on David Letterman – only to discover that what Dave giveth, Dave can definitely take away. Hillary Clinton thought she’d prove herself futuristic by announcing from her sofa, via an Internet video message; little did she know how the Internet would eventually help overwhelm her once-inevitable rise. Only Barack Obama chose to do things the old-fashioned way, with a grand speech from a statehouse lawn; it was the first of many occasions when Obama, alone among his rivals, recognized that momentous times call for Big Gestures.

And so here we are, five days before the election and less than 24 hours after the last flurry of those gestures. Thirty-five thousand Floridians gathered at midnight for the Kiss-Up in Kissimmee, watching Bill Clinton — in a manic attempt to restore the bona fides he sullied during his wife’s misbegotten run – make his best full-throated argument for Obama. (I say “full-throated” because Clinton seems to have calculated that if he spoke unbelievably loudly – and in a mad dash of words – we wouldn’t notice that he could have been talking about any Democratic candidate, not just the one perched on a stool next to him.) Obama even managed the video-era feat of being two places at the same time, sitting down with Jon Stewart on The Daily Show even as he and Bubba were simultaneously bounding (if not bonding) on stage outside Orlando.

And then there was the small matter of the 30-minute infomercial with which the Obama campaign commandeered seven broadcast networks and cable channels last evening. In case you haven’t seen it, and have a half hour to kill, here it is:

Whatever else last night’s Obamapalooza accomplished, it achieved the same thing his announcement speech in January 2007 did: It made his opponent’s efforts appear small and petty by comparison. McCain spent the day, as he spends every day, on the attack, playing to the narrow-mindedness and bloodlust of his rally crowds rather than to the concerns and hopes of those couple million voters who may not have made up their minds, yet don’t view the world through a conservative ideological prism. Having turned his back on “honor” and “integrity” and all that crap that had never really worked for him anyway (see South Carolina, 2000), McCain and his Bush-leftover advisors now aim to replicate W.’s 50-plus-one strategy by getting ugly and staying ugly right through Tuesday. (more…)

Political Culture: McCain-Palin Plays the GOP’s Greatest Hits

Last night I had a dream … of long-faded memories, and basic-cable infomercials:

Voiceover: Remember…this?
John McCain: “Who is Barack Obama?”

VO: That’s right … they’re the hits you’ve come to know and love…
McCain: “He believes in redistributing wealth!”

VO: Here, together, for one last time – the very best of the Republican Party, performed as only McCain-Palin can!
Sarah Palin: “He’s not a man who sees America the way you and I see America.”

VO: Yes, they’re all here, all in one place, assembled just for you. You’ll get favorites like these:
(scrolling onscreen)
“That’s the extreme pro-abortion position – ‘health.’”
“We need to know the full extent of that relationship.”
“I’m very concerned that he may have anti-American views.”
“Both have friends that bombed the Pentagon…”

Palin: “…These wonderful little pockets of what I call the real America…”
VO: You’ll want to act now to preserve these precious memories, because in two weeks this priceless collection of favorite GOP attacks from across the decades will be gone – and some of these hits may never come back!
McCain: “His plan sounds a lot like socialism!”

VO: How much do you expect to pay for a package like this?
McCain: “How about 100?”
VO: Well, for two weeks only, you can have this fantastic collection on three 24-hour news channels – all for just $42.50! That’s equal to the McCain campaign’s poll numbers!
McCain: “That’s not a tax cut – that’s welfare!”

(scrolling onscreen)
“…Palling around with terrorists…”
“Obama and his fellow Democrats got caught putting Hollywood above America…”
“…trying to give liberal judges the power to decide whether criminals are sent to jail or set free.”
“…legislation to teach comprehensive sex education – to kindergarteners.”

VO: So call the number on your screen now, while there’s still time! Operators are standing by…
McCain: “…Maybe perpetrating one of the greatest frauds in voter history in this country, maybe destroying the fabric of democracy.”

As the McCain campaign has pulled out all the nasty rhetorical stops the last couple weeks, its desperate gasps have come to sound distinctly like a death rattle for the vaunted Republican Attack Machine. Careening from one corner to another like a punch-drunk boxer, McCain-Palin has tried (so far unsuccessfully) every counterpunch in the GOP playbook – a book that dates not just to 2000, or 1988, or even 1968, but all the way back to 1948 … or maybe even 1920. (more…)