Lost in the ’80s: When New Wave Happens to Old Artists - Cher
Tuesday, October 28th, 2008 by John C. Hughes
There’s never been a musical trend that Cher has been afraid to jump upon. From watered down hippie-dippy love songs to disco to adult contemporary schlock, the Dark Lady has matched only maybe Bowie in appropriating the current musical climate for her own campy needs. And New Wave was no exception.
Cher’s flirtation with New Wave started as the ’80s blossomed - she had just released a second, much less successful follow-up to Take Me Home, and the Casablanca disco sound she was currently trading in was on the wane. Enter Black Rose, a “punk” band that featured Cher on vocals and her then-current boyfriend on guitar. The idea was that Black Rose was a real band, not a vanity project, so Cher’s image was purposely left off the front album cover art and the press materials downplayed her presence. The result was a universally ignored album and Black Rose soon withered and died.
Flash forward two years later - Cher signed to Columbia Records for a one-album deal and was teamed with a group of hot writers to record her pop comeback, 1982’s I Paralyze. Paired with Olivia Newton-John songwriter/producer John Farrar, who was on fire with a streak of hits for John that appropriated New Wave’s synths and drum machines, Cher released the title track (download) as the lead single. Sounding like an outtake from Physical, “I Paralyze” had all the makings of a sure-fire hit. However, the single suffered from scant promotion - no video was shot and Cher only made dulsatory appearances on “Solid Gold” and a rapidly aging “American Bandstand” to market it.
Cher’s then-diminished standings in the pop world and the weak promo push resulted in a non-charting lead-off single, not a good sign for the I Paralyze album as a whole. While most of the world couldn’t hum a bar of the song, it remains a favorite of diva - she even mentions it in her VH1 “Behind the Music” episode as a song she loves and would like to re-record someday. (more…)



It’s the age-old story in pop music
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