the great gross-off: eggo cereal edition

So. Let’s say it’s time for breakfast, the most important meal of the day, and you’re seriously jonesing for some waffles.

Now, if you’re like me, you could want waffles bad — real, real bad, even — yet still not be able to muster the motivation to mix the ingredients, get the waffle iron down from the shelf, and griddle up a big ol’ mess that you’re just going to have to clean up anyway.

I mean, maybe you don’t even own a waffle iron. Plenty of people don’t. There’s no shame in that.

I guess the next logical step would be to toast up some frozen waffles, but really — frozen waffles? Ugh. No food develops freezer burn faster than a box of waffles. They’ve got a window of, like, six days before they get all puckered and gross. And even in that window, they aren’t very good. Even when I was a kid and shouldn’t have known any better, I knew that frozen waffles were for dogs and poor people.

So what’s a lazy, waffle-jonesing breakfast eater to do?

It’s NEW! Eggo Cereal Maple Syrup Naturally & Artificially Flavored!!!

(It’s a crunchy waffle-shaped cereal, just in case you were wondering.)

Again. Homemade waffles: Delicious. Remember how Mom used to make ‘em? All fluffy and buttery, beckoning to you from the plate in a stack of delicious breakfast-y goodness?

Eggo Cereal Maple Syrup Naturally & Artificially Flavored waffles? Not so much.

You know what’s worse than the way these shriveled little unwaffles look? The fact that there is, in fact, not a drop of fucking maple anywhere in the box:

How do I describe the taste? I choked down the last of my bowl about an hour ago — even chased it with some yogurt — and Eggo Cereal Maple Syrup Naturally & Artificially Flavored is still ringing in my tastebuds, yet I’m not sure how to put it into words. I mean…crappy? Very bad? Quite gross? Yes. But there’s something else. A certain je ne sais please God no more. The flavor is sort of vaguely waffle-like, yet also completely not. It’s kind of like looking at an old family Christmas portrait and noticing that your mom’s nipple is showing — just familiar enough to provoke warm, happy feelings, yet absolutely, awfully wrong.

I guess the bottom line is this: Yes, making waffles is a pain in the neck. But it beats eating this stuff.

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