Theatre Is Easy: The “Jersey Boys” Phenomenon

The other day I saw Jersey Boys, a Broadway musical unlike any other I’ve seen before. It’s not that the show itself was that phenomenally groundbreaking, or touching, or thought-provoking. And it’s not as if the cast, although they were quite good, were any more talented than any other ensemble out there. I’ve simply never before seen an audience so intensely connected with what was happening onstage.The Jersey Boys audience demographic is easy to pinpoint. If the performance I saw is any indication, I’d say 98 percent are upper-middle- to upper-class white folks between the ages of 50 and 65. The other 2 percent are conspicuously younger and tagging along with their parents/in-laws/sugar daddies. Yes, it’s true that the aforementioned demographic is pretty consistent for all Broadway shows, but there’s normally a younger and/or foreign faction in the audience too.

Jersey Boys is the story of Frankie Valli and the Four Seasons. It’s a musical with very little dialogue, performed by what is essentially a really great Four Seasons cover band (although I fear some of the especially giddy audience members thought it was the real Four Seasons up there). Jersey Boys has officially been on Broadway for a couple of years now, and it won the Tony for Best New Musical in 2006. Although the buzz has died down significantly since it opened, Jersey Boys is still one of the hardest shows in town to get tickets for. I guess I should note that the reason I saw the show was because my boyfriend’s parents were in town and they bought our tickets — last summer.

Jersey Boys is still making scads of money and selling out regularly, in large part because it connects so deeply with its audience. As I sat there bopping my head and really enjoying the production, I still felt like I was missing out on something, like I wasn’t part of some inside secret. It was as if my fellow audience members were connected to the stage by a rope that was pulling them closer and closer until their happiness became audible, until they were literally singing along. I could see the flashbacks behind their eyes. Don’t get me wrong — I’m familiar with many of the Four Seasons’ songs and they remind me of fond times too, except that “Oh, What a Night” reminds me of summer camp and “Walk Like a Man” reminds me of Robin Williams in drag in Mrs. Doubtfire.

So this Jersey Boys experience got me thinking: if the Four Seasons’ songs can define a generation so fiercely that 40 years later this music incites weeping, what will represent me a few decades down the road? Here are some things I hope will not epitomize my generation: boy bands (from New Kids on the Block to ‘N Sync and every one in between), Boyz II Men’s Motownphilly, and the theme song from 90210. I did listen to a lot of Smashing Pumpkins during my formative years, but I’m not sure a Billy Corgan musical would be a big sell either.

Revolutionary movements like grunge and hip-hop certainly have their place in pop culture and music history, but it’s hard to tell if one band or act or artist can bring my generation together the way the Four Seasons entrances the baby boomers. Truthfully, I’m not sure there is one epitomizing band or sound or musical revolution that can sum up the ’90s, especially since music branched out into so many genres, and so much of it was overproduced anyway. Maybe someday we’ll see the Nirvana story with Frances Bean playing Courtney Love. But maybe it’s just as well if we don’t — my kids don’t need to see me reliving my teenage years as I sing along to “Come as You Are.”

  • Bella-Dona
    I enjoyed your article about the Jersey Boys. I first found this site because of an article Scott Malchus wrote about October Road. I have been coming back to it daily. At first I wasn't sure if it was for me because I often don't have any idea about some of the music that is talked about. I wasn't sure I was 'hip" enough for this site. What kept me coming back was that the articles/posts are so well done. They are not just little sound-bites or snippets of stories. The authors really provide a solid critque often leaving me with something to think about. Even if I don't know know the music, artist, etc., after reading I feel like have some insight.
  • Elaine
    Good article! I think you're right. And the 80's are in the same boat as the 90's. There's no one musical all-encompassing guilty pleasure that the majority of people who were teenagers in either decade liked. Maaaaybe Madonna, but in order for anyone to get nostalgic about her, she needs to go away. Yeah, me neither.

    My kids, however, will rock out to "Sweet Niblets (The Miley Cyrus Story)," Tony winner in 2050. You heard it here first.
  • Bella-Dona
    How about "Purple Rain the Musical" for the 80's?
  • fudgester
    Jersey Boys has just opened here in london with a lot of push and I must confess to being baffled as to whom the target audience is. Not sure that the four seasons have that name recognition that the musicals audience go for, perhaps I'm wrong. having said that, if We Will Rock You can run for ten years then anything can be successfull.
  • I think it's also worth remembering that there have very successful musicals based on the music of The Beatles (Beatlemania!), Abba (Mama Mia), and Billy Joel (Movin' On). There were also less successful productions featuring the music of John Lennon, and Brian Wilson.

    While it is hard to see which current music will inspire musicals in the future, it is more likely that what we'll see is current musicians creating the music for theater productions. For example, I just spoke with Mark Eitzel of American Music Club, and his next project is a musical that he's collaborating on. I'm sure that other current musicians will be doing the same, not relying on their catalog to inspire productions, but creating new music for that purpose. That would have been unheard of for a rock and rollers back in the sixties.
  • It's just a hunch, but I think the draw to "Jersey Boys" is more that it is a really loose narrative and more like a concert experience than a Broadway musical. Considering how well doo-wop traveling shows do, and considering that the majority of those doo-wop acts are comprised of non-original members, this show is just a step or two removed from that whole ethic.

    The primary demographic isn't really concerned about the authenticity so much as they're trying to recapture an experience they may have had as kids.
  • Oh, and as for what musical will represent the '90s, I suspect it will be whatever was played on the radio on a specifically fateful day in which "White Ford Bronco - The Musical" will be based.
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