dog_nobelprize-thumb-400x600We live in an age when you donÁ¢€â„¢t have to be a dignitary, famous celebrity or someone who survived tragedy to write your lifeÁ¢€â„¢s story. In the past decade, blogs, Facebook and Twitter (to name a few) have given any person with a computer or cellphone the ability to create his own memoirs. Case in point: you wouldnÁ¢€â„¢t be reading this review right now if I hadnÁ¢€â„¢t started my own blog back in 2003, which led to Jeff Giles reading some of my ramblings and asking me to be a part of Popdose. In this era of immediate thoughts and short, succinct sentences, it was only matter of time before a writer took the approach of a blog entry or Twitter update to write their memoirs. Well, almost.

Jeff Martin, author of The Customer is Always Wrong: The Retail Chronicles (nominated for the National Book Critics Circle Award) and a frequent contributor to National Public Radio, has written his fabricated memoirs, My Dog Ate My Nobel Prize (Soft Skull Press).

As Martin lays out in the authorÁ¢€â„¢s note, Á¢€Å“Some of the events described almost happened as related, others were expanded and changed. Others were stretched from the smallest inkling of truth. Others were stolen from other memoirs.Á¢€Á‚  Right off the bat you know this is going to be a silly ride. This whimsical, quick read — itÁ¢€â„¢s only 128 pages, none of which is a full page and including plenty of illustrations — brought me a smile and chuckle as it follows MartinÁ¢€â„¢s Á¢€Å“extraordinaryÁ¢€ life from his birth in 1980 to the year 2061. MartinÁ¢€â„¢s approach to his so-called life reminded me of Woody AllenÁ¢€â„¢s Zelig and, more obviously, Forrest Gump: Martin is continuously present at some remarkable moments in pop culture history. Some examples:

As a young boy heÁ¢€â„¢s personally hired by Michael Eisner at the Walt Disney Company. Their relationship crumbles when Jeff, then 4 years old, mishandles the release of The Black Cauldron.

After completing second grade, Jeff takes a public relations job with the Michael Dukakis presidential campaign and advises the Democratic candidate to pose for cameras in a tank.

In 1990, Jeff is hired by Sub Pop Records to Á¢€Å“trim the fat.Á¢€ He quickly terminates the contract of Nirvana because their debut record didnÁ¢€â„¢t sell enough copies. Despite this error in judgment, Jeff has the foresight to purchase stock in a flannel company just as grunge becomes popular.

Other achievements in MartinÁ¢€â„¢s celebrated life include working closely with John Lasseter on the first Toy Story film, traveling into space and accidentally starting a fire on the Russian space station, Mir, and advising Springsteen as he completes The Rising. Martin also falls in love with a photographer, Molly. That fact I believe may be true.

IÁ¢€â„¢m not sure if Martin is trying to make a statement with his book. On one hand, he could be observing how much importance society places on celebrity in our culture, that you only get noticed if youÁ¢€â„¢ve made millions of dollars and hung out with rock stars. But that would almost contradict the manner heÁ¢€â„¢s using to write his book. By taking up the style of a blog entry or Twitter update, a style that any person with a laptop can use, Jeff Martin shouldnÁ¢€â„¢t have to have done so many great things for us to want to read about him. Perhaps IÁ¢€â„¢m reading too much into the book, and it was merely an exercise in being clever. If thatÁ¢€â„¢s the case, then Martin succeeds.

My Dog Ate My Nobel Prize is clever, and the quick anecdotes are an enjoyable trip through the last 29 years of popular culture. I believe it would have been a stronger work had the ideas been fleshed out more, even to two pages. But if Martin is poking fun at the Twitter age, in which people expect the writer to get straight to the point without superfluous writing, he succeeds by just giving the bullet points of his fake life and letting us marvel in his fake greatness.

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About the Author

Scott Malchus

Scott Malchus is a writer, filmmaker and die hard Cleveland Indians fan. His memoir, “Basement Songs,” is available in paperback and Kindle. He wrote and directed the film “King's Highway." His family is heavily involved in fund raising to find a cure for cystic fibrosis. Scott Malchus is an employee of Cartoon Network and Turner Broadcasting. The opinions expressed on Popdose are his own and do not reflect those of his employer. Email: Follow him @MrMalchus

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