Consumerism: The Graceland Mansion Tour

Ann Logue June 15, 2011 13

Memphis has a lot of attractions for music fans, all of which seem to exist to help people fill up a weekend and spend lots of money. Only one really matters, though: Elvis Presley’s mansion, Graceland. The pilgrimage has been parodied in “This is Spinal Tap”, self-parodied in U2′s “Rattle and Hum”, and made out to be a place of miracle and wonder.

The house itself is a center-hall colonial, large for the time but tiny by modern McMansion standards. It’s on a nice chunk of land in what was once a gracious suburb, Whitehaven. Graceland has been diminished by the passage of time, and not only because big houses are so common now. The jungle room looks a lot like a goofy basement rec room. The three televisions in the basement look comical in an era of home theatre. And Elvis lacked the same sense of quality as the squires of other historic houses. The Washingtons, du Ponts, and Kaufmanns put care into Mount Vernon, Winterthur, and Fallingwater. Elvis, meanwhile, was a country bumpkin throwing too much money around in the 1960s, a recipe for decorating disaster.

What’s most frightening is that Graceland is not as it was when Elvis died. When Priscilla Presley took over management of the estate, she removed the red leather upholstery and fake fur rugs to take the house back to the more tasteful style it had when she moved out in 1972.

The visitor center is across the street from the mansion. You buy your tickets, get your audio headset, and then take a bus to the shrine. The mansion tour itself is short because the house is relatively small and the upstairs is off view. The grounds are open, so you can see the office and the garage, the horses, the stable now used as a costume museum, and the racquetball court that is houses more memorabilia.

The finale is the Meditation Garden, the Presley family gravesite adjacent to the swimming pool. You can see the graves of Elvis, his twin Jesse Garon, his parents, and his grandmother. People leave flowers, teddy bears, and notes; some even cry. I found it disconcerting. Elvis was an amazing musician, but he wasn’t a god. He killed himself over thirty years ago with a cocktail of hard living and too many drugs. At this point, there is more to marvel at than to mourn.

Graceland offers a choice of tour packages. The Graceland Mansion Tour, $31 for adults, includes the house and grounds only. The better value is the Graceland Platinum Tour for $35, which gives you access to the car museum, Elvis’s two airplanes, and a few smaller exhibits. All of these additional exhibits do, indeed, exit through gift shops. In fact, the ’68 Special Exhibit barely pretends to be separate from the racks of t-shirts. The assortment at each gift shop is just a bit different, too, to better inspire you to look around and maybe buy that special someone a TCB necklace.

The hard-core fan may opt for the Graceland Elvis Entourage VIP Tour at $70. And only the hard-core fan will find value in the extra $35. It moves you to the front of the line at the mansion and includes two areas not on the regular tour: a former garage that houses more stage costumes and miscellaneous memorabilia and the little trailer park on the back of the property that used to house various Presley cousins but now has offices. Unless your Christmas tree has an Elvis ornament section and you’re carrying tissues in preparation for your time at the Meditation Garden, save your money.

No matter how you decorate for the holidays, the best way to understand Graceland is to point the rental car south and drive about two hours to the Elvis Presley Birthplace in Tupelo, Mississippi. For $4 ($12 if you also want to see the museum and Assembly of God church), you can visit the two-room shack where Elvis was born and where his twin died at birth. Hospitals were for rich people, and the Presleys were not rich.

The birthplace is nothing more than a bedroom and a kitchen. The bathroom would have been an outhouse in the yard. It wasn’t terribly crowded, though, as Elvis was an only child and his father spent some time in jail for passing bad checks. Mississippi is warm much of the year, so the family could spend time on the porch and in the yard. But let’s face it: if you had lived any part of your life in a two-room shack with an outhouse, excluding any residencies involving backpacks and Lonely Planet guides, you’d hang lots of mirrors in your front hall to give it an elegant and spacious appearance as soon as you had the money to do so.

Mount Vernon, Winterthur, and Fallingwater show us how people raised with good taste spent their money. Graceland is about how someone raised with absolutely nothing spent more money than he ever could imagine.

Graceland’s visitor center is at 3765 Elvis Presley Boulevard in Memphis. It is open every day except Thanksgiving and Christmas most of the year and closed on Tuesdays in January and February.

The Elvis Presley Birthplace is at 306 Elvis Presley Drive in Tupelo. It is open every day except Thanksgiving and Christmas.

  • englishsunset

    Geez Louise, If you don’t like the guy just say so. Keep in mind, you made this paycheck on his having lived and died. Ingrate.

  • englishsunset

    Geez Louise, If you don’t like the guy just say so. Keep in mind, you made this paycheck on his having lived and died. Ingrate.

  • http://jabartlett.wordpress.com jabartlett

    Wow, Ann, you got Popdose to pay you? I’ll send my invoice this morning.

    Rarely has a visit to a place associated with a person’s life changed my
    perception of that person more than the morning we spent at Graceland. The Mrs. and I found the place unexpectedly touching. It’s exactly what a country boy with money would have bought for his mother in the 1950s, no more and no less. Case in point, the Jungle Room. I’d always imagined it as a basement hideaway behind a secret door, but it’s right next to the kitchen, just a few steps from the entry foyer. Like the whole house, it scarcely fits the legend we imagine.

  • http://www.annlogue.com annielogue

    First of all, Popdose doesn’t pay us. Don’t fret, Elvis did not die in vain.

    Secondly, I love Elvis’s music. I think the guy had no taste, although it’s not surprising given his dirt poor origins. And I think leaving things at the guy’s grave is a little odd – I think of how many little teddy bears must end up in Graceland’s trash. If you really want to honor Elvis, write a check to charity – he sure did. (You can see thousands of cancelled checks written to different Memphis charities on display at Graceland.)

  • http://twitter.com/CreativesMarket Sheri Bell-Rehwoldt

    When I visited Graceland, I was driven there by a guy who makes his living offering tours of Memphis and all things Elvis — via a Cadillac! On his dashboard was a photo of the ghost of Elvis, taken by a couple who popped the pic while standing near Elvis’ grave. His image was cloudy, but unmistakable. Sent shivers down my spine!

  • Anonymous

    I am appalled at your cruelty and lack of civility. Did your mother ever tell you that if you have nothing nice to say, do not to say anything at all?Your “article” leads me to believe that you did not do your homework or even pay attention to the information provided during the tour.  The furniture that you presently see in Graceland has replaced the “bordello look” decorating done by one of Elvis’ live-in girlfriends, which I’ve read and heard, Elvis was not too pleased about – she departed Graceland shortly after the re-decorating project. When Elvis passed away, Priscilla Presley was also displeased with the furnishings and since Elvis never threw anything away, she was able to retrieve the furnishings you see now from the attic and storage units. All the furniture you see there were in Graceland at the time his mother was still alive and the many years Priscilla spent there.The story behind the Jungle Room (while Elvis was alive it was called a den-the media penned the nickname) as told by those that were there is more interesting – his father had seen the furniture in a store and when he returned to Graceland, Mr. Presley proceeded to tell Elvis how he disliked the Polynesian furniture. It is said that Elvis went to the store walked in and purchased the whole display (most likely one of his practical jokes). After the furnishings were placed in the den, he decided to carpet the walls and ceilings to emulate the recording studio’s acoustics which often were done with carpeting. Many of his studio recordings from late 1975 – 1977 were recorded in the “Jungle Room”.From the tour I took in Tupelo and other articles written by journalists, Elvis’ father only spent a short time in jail for altering a check by adding one digit to the amount in order to feed his family.  As far as the homes of families with “good taste” in their home decorating, I can’t speak for the ones you mentioned, but, my parents were friends with the Rockefeller and Harriman families and they hired professional decorators to purchase and place the furnishings in their homes and I’m sure most of their friends did also, as my mother did.I’ve never read any of your books, perhaps because I’m put off by the implication they were written for dummies? I suggest next time you do a little more research before you begin to write anything.

  • Puppies2u

    I am an Elvis fan and have been to Graceland 4 times. It is always a wonderful experience. . I think this article is done in very pore taste. and should have never been posted…..

  • elvisfan

    She needs to stay in “business and technology”. She certainly has no concept or sympathy for just how hard poor people work or how exceptionally tallented a person needs to be to rise above their humble beginnings. She has no appreciation for all the charity Elvis bestowed and how much he accomplished during his short time on earth. She is a jealous, mean spirited shrew who doesn’t deserve the space you gave her story.

  • http://www.popdose.com jefito

    Obviously, I disagree.

  • http://www.annlogue.com annielogue

    You know what this means, Jeff? If musical talent and good taste are correlated, you have do a post asking who was the better decorator, Sammy Hagar or David Lee Roth? Then sit back, relax, and watch the comments fly.

  • Bkwb

    What a distasteful article.  Obviously you have no sense of who Elvis was in the beginning nor how the South was for poor people.  I have known people who lived like Elvis and his family when he was growing up.  He just wanted to buy that home for his momma.  He wanted to give to his family and he did.  Just because it isn’t your style doesn’t mean it isn’t worthy for others.  I have been a fan of Elvis since he began.  His home is warm and inviting.  I can feel his spirit there.  I love visiting Graceland and discover something different every time I go.  Elvis fans are some of the finest people in the world.  I have met great friends through my love of Elvis.  His generousity was contagious because Elvis fans support charities because he did.  He loved his fans and I’m thankful his home is open for us to visit.  Priscilla did all the fans a great service by opening Graceland.  Stop putting him down, you just don’t get it!!

  • Dania

    I think a lot of people are taking this article way too personally. I read it objectively, and was actually touched at Ms. Logue’s descriptions. I could care less about Elvis, the musician or pop culture figure, but this article made Elvis, the human being, a lot more real to me, and in relatively few words. I don’t think it was mean-spirited at all (and I’m not a rich woman myself) just plain-spoken. 

    And I think the implication that Elvis’s father passed bad checks to keep his family fed was obvious. Not to mention heart-wrenching.

  • padregelato

    nice- I need to get a copy of that photo :-)