Posts Tagged ‘Nada Surf’

VIDEO Song-Off: Cheerleaders

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In the 1988 film Tapeheads, aspiring video jockeys Ivan (John Cusack) and Josh (Tim Robbins) put together a ludicrous first effort for record producer Mo Fuzz (Don Cornelius) that features a band called Cube Squared performing the Devo song “Baby Doll” as Ivan drenches them with colored paint and feathers.  “I can’t do anything with this,” Mo tells them after he watches it, “I need production value.”  As Ivan and Josh react with confusion over the concept of obtaining production value with no budget, Mo explains, “There’s only one thing that adds real production value … tits and ass.”

The combination of cheerleading and music videos seems like a match made in heaven.  Cheerleading has always featured a healthy dose of “tits and ass” as Mo puts it, and it’s evolved a long way from its early days of long-sleeved sweaters, pom-poms, and rhythmic chants.  High school and college cheerleading is a full-on gymnastics show, and most professional cheerleading groups have morphed into “dance squads” that don’t even pretend to lead cheers anymore.  And certainly more than a few music videos have taken advantage of this synergy to grab a few cheap glances.  But strangely enough, there are only a few music videos where cheerleaders truly dominate the stage.  Here are my top five favorites:

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Boys Must Be Strong

A long time ago, in a galaxy far, far away lived a kid who hadn’t a care in the world. In the small Indiana town he called home, he had a ton of friends and spent his summers riding bikes around the neighborhood, building makeshift ramps out of scrap pieces of wood, and giving the stay-at-home moms (of which there were many in those days) around the neighborhood minor heart attacks with stunts that would give Evel Knievel pause.

Then one day his own mother told him the grandfather he loved more than anything was dying of leukemia. The family would move to Michigan as his dad had agreed to step in and run the auto parts stores his grandfather had turned into a thriving business.

His first day of school in Michigan would set the tone for the remainder of his childhood. One of the kids took him aside and told him that if anyone tried to beat him up, he’d protect him. Why anyone would beat him up was such a foreign concept. Back in Indiana, there’d been no cliques, no bullies, and no reason to need one of the bigger kids to protect him.

Unable to reconcile such idiocy in his mind, he retreated into his own world and found solace in the music that blasted from his stereo. It became his most trusted friend when others failed him. It understood him when others couldn’t be bothered to try. When his grandfather passed away – having beaten the cancer, but being too weak to stave off the pneumonia that followed – he lost the one human who never judged him harshly, who’d always believed in his every dream as if it were his own. This was a man who’d been told by a teacher that he’d never amount to anything. Years later, after having become a successful business owner, he was visited by this same teacher, who’d come into the store for the express purpose of saying he was wrong. The kid always remembered this when someone told him that he too would never amount to anything. (more…)