White Label Wednesday: Vitamin Z, “Burning Flame”

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The funny thing about music in 1985: they would make an extended mix of anything. Even funnier, people would dance to it.

Take this week’s subject, the UK band Vitamin Z – pronounced Veetamin Zed by their fellow countrymen – who made their biggest splash with a slick, overproduced slice of mid-tempo ear candy called “Burning Flame.” Singer Geoff Barradale (now the manager of the Arctic Monkeys, thank you very much) does a mean Curt Smith impression – which might explain why the band opened for Tears for Fears at one point – and the song boasts a catchy, if wimpy, chorus. “How you teased when I first made love”? Even Morrissey blushed at that line. The song had its charms, but a catchy beat that makes you want to shake your groove thing isn’t one of them.

And yet, this song was a big hit on the dance charts. The Dead Milkmen weren’t kidding: we really will dance to anything.

This is not to denigrate the extended version any; given what they had to work with, the mix works rather well with the breakdowns and echoed vocals and what have you. Still, it’s not a dance track. Was there anyone circling the dance floor in 1985, saying to themselves, “This music is fine, but I’m not going out there until I hear ‘Burning Flame’”? There must have been, if the song’s chart success is to be believed, but who were those people? For some reason, I keep picturing stock brokers with ponytails. Whatever the case, they were white, that’s for sure.

In fact, let’s have some fun with this. I officially declare “Burning Flame” to be one of the whitest songs ever recorded. Let’s hear your suggestions for other songs that share this dubious distinction. Bonus points if there is an extended dance mix of the song as well.

Vitamin Z – Burning Flame (Extended Version)

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  • David_E
    Hey, thanks for this. It sucks, but it finally answers my longstanding question, "What did Vitamin Z sound like, because I liked The Alan Parsons Project's 'Standing On Higher Ground' with Geoff Barradale, and have always been curious what Alan heard in him."

    Apparently, Alan felt himself too soulful, and needed to whiten things up a notch. To eleven.
  • Tangential, but: the "zed" thing still cracks me up, particularly when I realized that the cult act Fischer Z—a name that sounds so cool and mysterious with the American "zee"—constitutes an atrocious pun in their native England.
  • digital emotion - go go yellow screen (extended version)...oh italo
  • Wow, that is really, really white. I think I'm turning clear just listening to it.
  • thefxc
    "Burning Flame" is an odd choice for a dance remix--on the other hand, VZ's "Circus Ring" is an awesome club track.
  • Yes, you are right about this - very very white. Culture Club's "I'll Tumble 4 Ya" is a pretty white song as well. I mentioned this to a buddy of mine and he suggested the whitest song of all time is "Hooked on a Feelin'"
  • "Hooked On a Feelin'" is a churning urn of burning funk compared to "Electric Youth."
  • Ted
    Why this song was never included in a John Hughes film is baffling.
  • Not hip enough. John always went for the fringe acts (Yello, Sigue Sigue Sputnik, Flesh for Lulu, New Order).
  • Ted
    Wang Chung = Fringe? :-)
  • Pre-Mosaic, yes, Wang Chung was definitely closer to the edge than Vitamin Z, even if that edge was Wuss Cliff.
  • don't you mean "on the edge of oblivion?" ;)


    also, wow, I've totally heard this Vitamin Z song before but never knew who/what it was. Might have to download it somehow.
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