I’m not a hip-hop guy. My predilection towards melody means that most of what makes it so popular eludes me. But I’m not completely immune to its charms. I’m always interested in hearing anything The Roots release, and my mp3 library has a handful of old-school joints (am I using that term correctly?), many of which I’ve gotten through the old Safe For Crackers column on this site (and Jefitoblog before it).

Last week, NPR’s All Songs Considered podcast opened up with “Why Don’t You Know?,” by Canadian rapper Mitchmatic, and I loved it so much that I kept replaying it all day. It’s funky and funny as hell, with beats built around a jazzy sample that will stick in your head all day. I e-mailed it to come of my colleagues here and Popdose Tall Editor Michael Parr said it reminded him of the “early ’90s non-threatening hip-hop for white folks” trend and yeah, it’s got more than a touch of “Bust A Move” about it. But it still wasn’t right of him to suggest on Facebook that “Why Don’t You Know?” was my new theme for stalking. Please, Michael. It’s always been Jewel’s “You Were Meant For Me.”

Mitchmatic’s third album, It’s Probably Raining, will be released on February 3, but you don’t have to wait until then to hear the song. Watch the video below, then go to Mitchmatic’s Bandcamp page to download the single, and give a few bucks to him if you can. Now if you’ll excuse me, it’s time for breakfast. I have to break the yolks and make the smiley face.

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About the Author

Dave Lifton

The perpetually cranky Dave Lifton produces and co-hosts the Popdose Podcast and contributes an occasional column when he darn well feels like it. But mostly he eats Cheetos and yells at kids to get off his lawn, which is strange because he lives in an apartment. The guiding force behind LifStrong, he can be found on Twitter at @dslifton.

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