CAPTAIN VIDEO!: Loverboy, “Notorious”

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Greetings, Videots!

Time gets a little funny out here in the 1980th Dimension, but it feels like it’s been awhile since we turned on the projector and marveled at what once passed for entertainment, so why don’t we do that now? Let’s just turn this thing on and set it to random…

Crap! It’s Loverboy!

Yes, Videots, today’s exhibition comes courtesy of Canada’s headband-rockin’ answer to REO Speedwagon. At the time of this video’s release, Loverboy was one of the biggest bands in rock & roll, riding high on a string of four consecutive platinum (or multi-platinum) albums, all of which sucked something awful. (Say what you will — CAPTAIN VIDEO! refuses to believe that even Loverboy’s best songs have ever had anything but camp value. If you can listen to “Workin’ for the Weekend” without snickering at least once, please turn yourself in to the nearest member of Nickelback.)

By the mid-’80s, however, signs of wear and tear were beginning to show. Audiences were tiring of the band’s formula, and most of its biggest hits after ‘83 were soundtrack ballads — specifically “Heaven in Your Eyes,” from Top Gun, and the stunningly mawkish “Almost Paradise” from Footloose, which is technically a Mike Reno duet with Ann Wilson, but seeing as how no one could have picked the rest of the band out of a lineup even at the height of its fame, we’ll count it here. The point is: Loverboy was running out of gas.

To be fair, the band had been touring basically nonstop for years, and despite what Steven Tyler and will tell you, there are really only so many songs a person can write about hot chicks. In retrospect, if Loverboy had called it quits after 1985’s Lovin’ Every Minute Of It, they probably would have gone down as something more than a goofy relic. Alas and alack, the band rolled the dice for Album Number Five, and came up with a 40-pound turkey called Wildside.

Today’s video is the leadoff single from that horrible album, an oh-so-’80s number titled “Notorious.” Normally, CAPTAIN VIDEO! breaks these clips down for you, highlighting the most ridiculous moments for maximum mockery, but that’s impossible with the “Notorious” video, mainly because it represents one of the early peaks of the epilepsy-inducing fascination with micro-jump cuts that gripped the industry toward the end of the decade. Taken out of context, all of this video’s ingredients are non-toxic, even if they were totally played out long before the clip was released; it’s only when you mix them together that the nauseating fumes threaten to overpower you.

If the “Notorious” video has a saving grace, it’s the fact that it was directed by none other than a pre-Se7en David Fincher, who, even this early in his career, had the good sense to limit shots of the band to 10% of the video (and light them from behind half the time). Although Mike Reno had yet to begin his campaign to eat the contents of every bakery in North America, Fincher knew that nobody in the band was pretty enough to compete with closeup shots of scantily clad models doing phone booth stripteases. If you are old enough to have requested this when it was in heavy rotation on MTV, it is now time to fess up: You didn’t call in because you were a fan of the band.

And it certainly couldn’t have been that you liked the song. CAPTAIN VIDEO! understands that taste is subjective, and remembers well the synth-glutted lunacy that was the mid-to-late ’80s — but come on. “Notorious”? It kicks off with a blast of noise that sounds like a cabinet full of synthesizers in an earthquake, and goes downhill from there, offering the listener such AOR bon mots as “Little girl, don’t you hesitate / ‘Cause you’re usin’…live bait! / Senorita, solitaire / You got a certain kind of savoir faire.”

Awful. Just awful. The worst part — or best part, depending on how dark your sense of humor is — is that it took five people to write “Notorious,” including the deans emeritus of retard rock, Jon Bon Jovi and Richie Sambora. (Given how skillfully they’d take the whole synths-and-gang-vocals shtick to the top of the charts with “Bad Medicine” a year later, it seems obvious that “Notorious” was a warm-up exercise of sorts.) CAPTAIN VIDEO! repeats: Five people. Gentle Videots, “Notorious” is hardly even a song — were you to try and perform it on acoustic guitar or piano, it would collapse, like a souffle made of poop, flop sweat, and cocaine.

Collapsing, incidentally, is exactly what the band’s career proceeded to do. Wildside went gold somehow, but the band had had enough, and called it quits prior to the late ‘89 release of the contract-fulfilling best-of compilation, Big Ones. They’ve since reunited, of course — their most recent release, the optimistically titled Just Getting Started, came out just last year (and God as CAPTAIN VIDEO!’s witness, it really isn’t half bad). They’ll never again scale the commercial heights they reached in the ’80s, but — as this video attests — that isn’t necessarily a bad thing:

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  • George
    Wonder which one of the 5 songwriters came up with the line..."Every mother's nightmare...every schoolboy's dream!"
  • Yeah, why not "Every mother's karmic return....every schoolboy hormonal fantasy?"
    Well, back to the cubicle.
  • Old_Davy
    I'd like to know who came up with "Cause you're na na na na na na na na notorious".

    (I bet it was Jon Bon Jovi.)
  • Kurt's Krap
    He hung out with Desmond Child way too long.
  • I don't have the album at hand but I'm pretty sure Notorious by Duran Duran
    has the same na na na.
  • Joe
    Sorry but I just love this song - like a big slap of 80's cheese. Play it on your iPod while doing some cardio , get to the bridge with the harmonica and quiter and tell me you do not get a big smile and move faster.

    Yes I am embarrassed but this song is just a great guilty pleasure.
  • Eric S.
    Although this was not my favorite Loverboy song, I certainly rate their overall output a lot higher than Captain Video. To me, these guys helped define the 80s, for better or worse. If Bon Jovi hadn't made their late 90s comeback, they would have had a similar legacy to Loverboy. I saw Loverboy near their peak in '82 and again about 20 years later. Although they didn't have any new material the second time around, they also didn't have that nostalgia act feel. Let's hate the video, not the playas.
  • Loverboy = so very gross. I'm trying to imagine Fincher's direction here: OK sweetheart, lift the skirt higher, yes, keep going...Oh!--too high--this isn't the Playboy channel, honey. Walk and smile. Walk and smile--CUT! Brilliant! OK, Girl #7, you're up!

    Just a Bon Jovi side note: When I was living in Mexico for a few months during Bon Jovi's reign of chart-topping terror, the alternative radio DJ in Guadalajara always announced them thusly: Y ahora, "MEDICINA MALA" por Juan Bon Jovi!

    Somehow that song sounded better that way.
  • matthew
    John BonJovi spent his post-Slippery clout on attempting to ressurect the careers of a slew of useless old soft-rockers such and these people and Aldo Nova, who was unfortunate enough to even be in Jons label. God I hate that I can remember that.
  • Old_Davy
    I remember hearing "Turn Me Loose" on the radio in the car with the 'rents and in the middle of the song, my dad says "Well, that's enough of that" and switches the station. I was pissed off, but not because it was Loverboy, but because it was American Top 40, and nothing was more sacred to me at the time than Kasey Casem's weekly countdown of the nation's biggest hits.

    Well, here it almost 30 years later, and now I'm the same age as my dad was then. And I must admit that I have pretty much the same reaction as he did whenever I hear "Turn Me Loose" (or any other Loverboy song) on the radio.

    "When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learned in seven years." -Mark Twain
  • First off, I always enjoy these Captain Video entries!

    Secondly... Wow. Haven't seen this slice of 80s cheese in awhile! I definitely remember it from back in the day though. As for the song and its production, while the big synthesizers, gang vocals, and goofy lyrics definitely date it, one thing that really sets it off as 80s cheese is the vocoder backing vocals!
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